SERVICE 3 – MULTI-ACADEMY TRUST (MAT) MARKETING & COMMUNICATIONS
Many MATs come to us saying they’re struggling to obtain genuine ‘buy in’ from staff, parents and pupils to who they are and what they’re doing. Or, that they want a more unified ‘look and feel’ for their Trust and its member schools. Or, that they want to grow their MAT but don’t know what their offer to prospective schools is, or how to go about recruiting them. Whatever it is, it will be familiar to us and we will know how to help.
RESULTS-DRIVEN MARKETING
Marketing should work hard for your MAT by being aligned with your organisational goals and needs, and contribute heavily to them. It should not (we repeat not), operate in a silo and be a token department that make pretty posters. Yuk.
Our very first step in working with you and your MAT is to understand your goals. Our next, is to create tailored marketing and communications strategies that support your goals, achieve results and get you to success.
OUR MAT MARKETING & COMMUNICATIONS PACKAGES
A typical package includes
- Discovery call with MAT leaders and key staff
- Online survey/s (parents and staff)
- Experiential research: member school visit(s)
- Marketing & communications audit
- Marketing & Communications Strategy which outlines step by step recommendations that support your strategic goals and needs
Price – dependent on your individual MAT goals and needs. Please get in touch for a quote.
Stickman gave us clear guidance on how to market the Trust. Their approach of establishing a strong foundation and ‘less is more’, was brilliant. Delighted.
MARKETING MATERIALS
As part of our support, we may recommend that various marketing materials are needed. Have a peek opposite at examples. Warning…it’s seriously exciting when you see your school brand come to life in these kinds of ways.
CASE STUDIES
CREATE PARTNERSHIP TRUST
MARKETING & COMMUNICATIONS STRATEGY
Read how we helped this MAT to engage more effectively with their central team, staff and parents at member schools, as well as consolidate their offer for prospective schools.
MULTI-ACADEMY TRUST, BRISTOL
MARKETING & COMMUNICATIONS STRATEGY
Read how we helped to drive stakeholder engagement through strategic marketing recommendations to equip the central marketing team with more effective ways of marketing the MAT and its member schools.
BOWDON PREPARATORY SCHOOL
OPEN DAY MARKETING PLAN
Facing pupil retention challenges and disengaged parents, the school was in need of a strategy to reignite lines of communications with parents and wider stakeholders. Find out how we improved stakeholder satisfaction by 68%, implemented some key communications initiatives and harnessed the power of word of mouth marketing.
