MULTI-ACADEMY TRUST (MAT) MARKETING & COMMUNICATIONS
Many multi-academy trusts (MATs) are feeling the pressure to grow following the government’s requirement for all schools to join a MAT by 2030 and to become a “strong” trust (defined as consisting of 10+ schools or 7,500+ pupils.)
There may be a scramble by MATs to target larger individual schools to enable them to meet their pupil quota, or they may seek out financially stable or relatively well-performing schools, leaving struggling schools behind.
So where do we come in?
We can support trusts by helping you develop your marketing and communication strategy to support your growth.
Many Multi-Academy Trusts (MATs) come to us saying they’re struggling to obtain genuine ‘buy in’ from staff, parents and pupils to who they are and what they’re doing. Or, that they want a more unified ‘look and feel’ for their Trust and its member schools. Or, that they want to grow their MAT but don’t know what their offer to prospective schools is, or how to go about recruiting them.
Whatever it is, it will be familiar to us and we will know how to help.
RESULTS-DRIVEN MARKETING
Marketing should work hard for your MAT by being aligned with your organisational goals and needs, and contribute heavily to them. It should not (we repeat not), operate in a silo and be a token department that make pretty posters. Yuk.
Our very first step in working with you and your MAT is to understand your goals. Our next, is to create tailored marketing and communications strategies that support your goals, achieve results and get you to success.
OUR MULTI-ACADEMY TRUST (MAT) MARKETING & COMMUNICATIONS PACKAGES
A typical package includes
- Discovery call with MAT leaders and key staff
- Online survey/s (parents and staff)
- Experiential research: member school visit(s)
- Marketing & communications audit
- Marketing & Communications Strategy which outlines step by step recommendations that support your strategic goals and needs
Price – dependent on your individual MAT goals and needs. Please get in touch for a quote.
Take our free marketing health check for Multi-academy trusts
How to get more enquiries through your school’s website
Ensure your website isn’t just attracting traffic but also converting leads with a strategic website journey. Define your website’s purpose, know your audience, and prioritise user-friendly design over unnecessary complexity.
Stickman gave us clear guidance on how to market the Trust. Their approach of establishing a strong foundation and ‘less is more’, was brilliant. Delighted.
CASE STUDIES
FURNESS ACADEMY, CUMBRIA
MARKETING & ADMISSIONS STRATEGY
Read how we helped to generate over £470K additional funding through research with staff and parents, a competitor analysis and the creation of an 8-step strategy to increase the number of pupils on the school’s roll…
MULT-ACADEMY TRUST, BRISTOL
MARKETING & COMMUNICATIONS STRATEGY
Read how we helped to drive stakeholder engagement through strategic marketing recommendations to equip the central marketing team with more effective ways of marketing the MAT and its member schools.
BOWDON PREPARATORY SCHOOL
OPEN DAY MARKETING PLAN
Read how we helped to raise £680k and a further £970k in potential income via a marketing plan aimed at boosting pupil recruitment. The plan paid for itself 10 times over in additional pupil fees…
