SERVICE 4 – OPEN DAY MARKETING PLAN
Open Days are a fantastic way of boosting admissions, yet many schools struggle in achieving decent attendance. Our expert team construct a hard-hitting 6-8 week marketing campaign that ensures you’re reaching as many prospective families as possible across a blend of paid and non-paid for marketing channels…all designed to optimise attendance (be that virtually or on site) and ultimately increase admissions. You’ll have so many you’ll be turning them away!
OUR OPEN DAY MARKETING PLAN PACKAGE INCLUDES:
- Discovery call with relevant staff – Head/SLT, marketing and admissions
- Experiential research (school visit, admissions and prospective family experience)
- Marketing & Communications audit
- An Open Day Marketing Plan which details the recommended week by week activities in the run up to your Open Day, designed to optimise attendance. It even includes recommended activities for after your event to masimise conversion of visitors into enrolments.
From £3,495 +VAT. Equivalent to the termly/annual revenue from just ONE pupil (independent or state school dependent) and we’d expect to recruit MORE pupils than this. The Return on Investment (ROI) is rather handsome. See our case study here where we generated over £680,000 for a school.
So many visitors, it was amazing!
As part of our support, we may recommend that various marketing materials are needed. Have a peek opposite at examples. Warning…it’s seriously exciting when you see your school brand come to life in these kinds of ways.
GIRL’S PREPARATORY SCHOOL, MANCHESTER
OPEN DAY MARKETING PLAN
The School was facing challenges around pupil recruitment, despite an affluent (albeit competitive) catchment area. Read how about we optimised their Open Day experience which generated £880 000 in potential revenue for the school.
GIRL’S PREPARATORY SCHOOL, CHESHIRE
OPEN DAY MARKETING PLAN
Losing over £740 000 annually in fees, this school had a severe pupil shortage. Using a mix of traditional and guerrilla style marketing activities, our plan made sure the School would stand out from its competitors during Open Day season.
Following a period of growth and development, this successful independent preparatory day and boarding school were keen to better understand their parent body’s perceptions of the School. Read how, in a matter of weeks, Stickman was able to make a real difference to parental engagement and help the school leverage the power of their parent voice.