MARKETING & ADMISSIONS
STRATEGY FOR SCHOOLS
Don’t worry, we can help.
We can create a bespoke marketing & school admissions strategy on your behalf, that’s tailored to YOUR needs and is focused on making the biggest and swiftest difference possible to improving pupil numbers.
If you’re looking for specialist support and want a clear, step-by-step way forward mapped out for you, the school marketing experts at Stickman have got you covered. In fact, our marketing strategies pay themselves, as they are based on tried and tested techniques that have seen us generate over £3.5m for schools in additional pupil fees.
Believe us, this is game-changing for your school.

OUR MARKETING & SCHOOL ADMISSIONS STRATEGY INCLUDES:
- Discovery call with school leaders
- Online parent survey
- Marketing & Communications audit
- Mystery Shop
- Your ‘ready-to-go’ plan that will make your marketing sizzle
OUTCOMES:
- Peace of mind that your marketing budget is focused on the right areas and working to the max
- Definition of your school’s 3 USPs and how to embed these easily across your institution
- Constructive feedback about your school brand and whether it’s representing your school well or not
- Quick and zero to low-cost wins to plug gaps across your school admissions process
PRICE
It’s a win win for you. Here’s why:
- No risk, money back offer – we will give you your money back if you haven’t seen an uplift in pupil numbers in the next 12 months
- It pays for itself – our support will help to recruit at least one pupil (and we’d expect more)
- Year after year benefit – this one-time investment will benefit admissions year after year and you can use your strategy year after year

Worth every penny and wish we’d connected with you years ago…
MARKETING MATERIALS
CASE STUDIES

AMERICAN OVERSEAS SCHOOL OF ROME
MARKETING & ADMISSIONS STRATEGY
This highly reputable independent school in Rome was facing significant pupil recruitment issues. Read how we created a bespoke marketing plan whilst making more efficient use of their marketing budget and refocusing their marketing activities.

CO-ED PREPARATORY SCHOOL, CHESHIRE
MARKETING & ADMISSIONS STRATEGY
This century-old Cheshire prep school had been experiencing declining pupil numbers in recent years, despite an affluent catchment area and positive parent community. Find out about the 8-step Plan which we developed for the school including ‘quick wins’ and longer term strategies.

FURNESS ACADEMY, BARROW-IN-FURNESS
MARKETING & ADMISSIONS STRATEGY
Read how we helped to generate over £370K funding through increased pupil intake by creating a step by step Marketing Plan. This was despite a starting point of negative public perceptions, low staff morale and disengaged parents too!