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Struggling to communicate what is special about your school to current and/or prospective parents? Need help to align your school’s mission statement internally and externally, so all your stakeholders are on the same page?

Identifying and shouting out loud about why your school should be the first choice for families is not always straightforward. We provide a key message development service for schools, looking into what you do best to help define a compelling mission statement and messaging that is truly representative of your school. Combat outdated perceptions and drive the narrative.

School pupil dressed as superhero

OUR KEY MESSAGE DEVELOPMENT INCLUDES:

  • Discovery call with school leadership team
  • Bespoke online parent and staff surveys
  • Overview of current messaging and performance

Reports Including:

  • Full survey responses
  • Analysis of findings and insight
  • Recommended key messages
  • Advice for implementation

 

OUTCOMES:

  • Understanding parent and staff perspectives
  • The distillation of your school’s unique story into three distinctive messages or statements (makes life so much easier and your proposition so strong)
  • Constructive, practical guidance on how to embed your school’s key messages across the board
  • Peace of mind that your school marketing and communications have meaningful, evidence-based messaging at their heart

PRICE

Bespoke quote available upon request, but prices are competitive.

Contact us for a quote and find out how Key Message Development can make a BIG difference to your school.

Worth every penny and wish we’d connected with you years ago…

Rachel Harper, Brockhurst & Marlston House Prep School

CASE STUDIES

AMERICAN OVERSEAS SCHOOL OF ROME

MARKETING & ADMISSIONS STRATEGY

This highly reputable independent school in Rome was facing significant pupil recruitment issues. Read how we created a bespoke marketing plan whilst making more efficient use of their marketing budget and refocusing their marketing activities.

CO-ED PREPARATORY SCHOOL, CHESHIRE

MARKETING & ADMISSIONS STRATEGY

This century-old Cheshire prep school had been experiencing declining pupil numbers in recent years, despite an affluent catchment area and positive parent community. Find out about the 8-step Plan which we developed for the school including ‘quick wins’ and longer term strategies.

FURNESS ACADEMY, BARROW-IN-FURNESS

MARKETING & ADMISSIONS STRATEGY

Read how we helped to generate over £370K funding through increased pupil intake by creating a step by step Marketing Plan. This was despite a starting point of negative public perceptions, low staff morale and disengaged parents too!

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