MYSTERY SHOPPING FOR SCHOOLS
Not sure your enquiry process is wow-ing prospective parents? Do you suspect there are gaps that are impacting on your conversion rate from query to enrolment?
Enquiries from prospective stakeholders are gold dust and it’s essential that families are offered the best possible experience at every touchpoint along their admissions journey with you.
(The last thing we want is for them to have a better experience at the school down the road!).
Our education mystery shopping service provides you with objective and constructive observations, along with practical recommendations for creating the ‘wow’ factor at every stage of the enquiry process.
OUR MYSTERY SHOP INCLUDES:
- Discovery Call with school leadership
- Initial enquiry contact and follow up
- Monitoring of school admissions follow up over several weeks
- Overview of admissions communications and collateral
- Presentation of findings, suggestions and report shared
OUTCOMES:
- Constructive, step-by-step recommendations to fill any enquiry and admissions journey gaps
- Combination of quick wins and longer term actions to make a positive, lasting impression on families
- Peace of mind that every enquiring family is experiencing your school at its best
PRICE
Prices are competitive.
Contact us for a quote and find out how an Education Mystery Shop can help give your enquiring families the service they deserve, and give your pupil recruitment the boost it needs.
Worth every penny and wish we’d connected with you years ago…
CASE STUDIES
AMERICAN OVERSEAS SCHOOL OF ROME
MARKETING & ADMISSIONS STRATEGY
This highly reputable independent school in Rome was facing significant pupil recruitment issues. Read how we created a bespoke marketing plan whilst making more efficient use of their marketing budget and refocusing their marketing activities.
CO-ED PREPARATORY SCHOOL, CHESHIRE
MARKETING & ADMISSIONS STRATEGY
This century-old Cheshire prep school had been experiencing declining pupil numbers in recent years, despite an affluent catchment area and positive parent community. Find out about the 8-step Plan which we developed for the school including ‘quick wins’ and longer term strategies.
FURNESS ACADEMY, BARROW-IN-FURNESS
MARKETING & ADMISSIONS STRATEGY
Read how we helped to generate over £370K funding through increased pupil intake by creating a step by step Marketing Plan. This was despite a starting point of negative public perceptions, low staff morale and disengaged parents too!
