Are you working in marketing and/or admissions at your school?

Do you often find yourself a bit overwhelmed, under-resourced and struggling to prioritise your efforts?

We understand your challenges and we WANT to help.

Our 6-week school marketing & admissions course not only helps develop your skills and knowledge and contribute to your professional development BUT… it also helps you to generate incredible results for your school. 

“The actions I’ve implemented as a result of the course are definitely bearing fruit. We recently had our most successful Open Morning EVER with the largest attendance and already over 20% attendees registered for our September intake within a week!”

Rebecca Siriwardene

Marketing Manager, Chandlings Preparatory School

School pupil ready to launch

Gain 18 hours CPD, plus a clear understanding of how to:

  • Implement a systemised approach to boosting your school’s marketing and admissions
  • Generate positive ‘word of mouth’ for your school
  • Create a compelling identity and key messages that resonate
  • Increase awareness and interest from prospective families
  • Obtain more enquiries and enrolments (and how to ‘WOW them)
  • Focus on the activities that make the biggest difference

Learn our 3 step system

Having a proven, systemised approach to your marketing means you have clear processes to follow and generate better results. During the course, we teach you our 3-step system to attracting, engaging and converting prospective families:

1. PREPARE – learn how to build strong marketing foundations so that you’re ready to ‘pack a punch’ with prospective families.

2. PROMOTE – we’ll show you the BEST marketing channels to get prospective families excited to know more about your school and to come along to your Open event!

3. PERSUADE – we share simple but powerful conversion strategies that will WOW prospective families and increase enrolments.

In other words, we help schools (like yours) to DO LESS yet see BIGGER RESULTS.

“We are LOVING the course. It’s been brilliant to clear through all of the other jobs that we get drawn into and to have complete clarity on our marketing strategy.”

Charlotte Talbot

Director of Marketing, AESG (independent senior school, North West of England)

“Our most relevant school investment yet! From start to finish, Stickman have been ‘first rate’ and they DELIVER. The WHOLE SCHOOL has been uplifted.”

Angela Fubler

School Director, Chatmore British International School

School pupil ready to launch


Our course comprises a rich mix of training, support and resources with:

  • A pre-populated ‘ready to go’ Marketing Plan
  • 6 modules containing step-by-step training videos, marketing secrets and workbooks
  • Weekly consultancy sessions with the Stickman experts!

BONUS CONTENT: How to tell a strong story about your school; how to get teachers to support marketing positively (think compelling news stories, quality photographs from their classroom and effective engagement with prospective families).

Takes just 2-3 hours per week!

Why enrol on this course?


Together we’ll help you to build an AWESOME marketing plan for your school that will make pupil numbers soar, including:

Top School Marketing Secrets

6 modules containing our top marketing strategies for schools that can’t be found on Google or in a textbook.

Online Coaching Accessible 24/7

Weekly coaching videos and workbooks available online so that you can learn at your own pace

'Ready to go' Marketing Plan

We’ve taken away the hard work! Simply start using our plan with everything mapped out.

Weekly Live Check-In Sessions

Speak to us each week to tell us how you’re getting on and ask us any questions you may have.

Industry Expert Sessions

Marketing, branding, personalisation – specialist sessions that will inspire!

Tools, Workbooks and Templates

Tools, workbook and templates that give you ‘ready to go’ marketing materials.

Best Practice Case Studies

Best practice examples and case studies from other schools to inspire you.

Email Support Available 24/7

We are always here for you! Email our consultants if there’s anything we can help you with.

How do i enrol?

You can enrol online or get in touch with us if you’d like to have a quick chat to see if this is right for you and your school. 

Drop us an email at 



Payment plans available
If you would rather pay for the course by invoice, please email:




As both a parent and professional, Emily adores the education sector as she believes good schools have the power to change lives and shape futures. Emily set up The Stickman Consultancy  – a school marketing consultancy – in 2012, after spending 14 years in marketing agencies in Bristol, working on large brands such as BMW/MINI, BBC-Haymarket and the Financial Times. Across the last 9 years, Stickman’s specialist support, has helped to generate over £5.9m for schools in additional pupil fees.  Emily is a consultant for IAPS (Independent Association of Prep Schools), the ISA (Independent Schools Association), a trainee provider for AGBIS (Association of Governing Bodies of Independent Schools), a member of COBIS (Council of British International Schools) and Fellow of the CIM (Chartered Institute of Marketing).

“We’ve had about 8 enquiries, and I’ve already had 3 people signing up for next year into Nursery and Reception. It’s absolutely fantastic.”

Alastair Gloag, Headmaster

Saint Christina's, London

Frequently asked questions:

Who is the school marketing course for?

This course is designed for time-poor school marketing and admissions professionals working at independent schools in the UK or internationally. 

What can I expect to gain from this course?

By enrolling in our 6-week school marketing & admissions course, you’ll not only gain invaluable skills that will help you in your role but you’ll be able to boost pupil numbers for your school. Plus 18 CPD hours! 

What does the course cover, and how will it help me and my school?

The course teaches our proven 3-step system: PREPARE, PROMOTE, and PERSUADE. It guides you in building strong marketing foundations, selecting the best marketing channels, and implementing powerful conversion strategies to attract and convert prospective families. You’ll learn to do less and achieve bigger results. 

How do I access the course?

The school marketing and admissions course is hosted online and can be accessed at any time and anywhere! 

How can I enrol in this course?

Enrolling is easy! You can sign up online or get in touch with us for a quick chat to see if this course is the right fit for you and your school. It’s just a few clicks or a conversation away from enhancing your school’s marketing and admissions.

What is the cost of the course?

The course costs £1,996 +VAT, and we also offer payment plans and invoices – drop us an email

How long is the course, and when does it start?

The course is designed to be completed in 6 weeks and becomes available as soon as payment is received. You have the freedom to complete it over approximately 6 weeks, with just a few hours per week.

How much commitment is required each week?

We estimate 2-3 hours per week for course content and recommended activities. The best part? You can access it 24/7, so you can choose when it suits you.

What support is provided in addition to the course content?

Tonnes. There are weekly ‘drop in’ Q&A sessions with the Stickman experts and also 24/7 email support.

What are the best marketing strategies for schools?

The best marketing strategies for schools include a step-by-step way forward, but you won’t find them online! Our course will provide insights into these strategies (and they actually work). 

How can I promote school admissions effectively?

To promote school admissions effectively, you need to use a variety of promotional strategies for schools. Our course will teach you how to attract prospective families and boost enrollment numbers.

What is the key to successful school marketing?

The key to successful school marketing is having a well-defined school marketing strategy and a compelling school marketing plan. This course will guide you through developing these essential elements (and it’s ready to go!).

How can I enhance marketing for schools with limited resources?

You don’t need to break the bank to get results. Find out where you should be investing time and resources in the course. 

Are there specific marketing services for independent schools?

Yes, marketing independent schools require unique strategies and approaches. Our tried & tested services have helped schools generate over £4 million in revenue. Get in touch today and drop us an email at

What is the role of education marketing planning in school admissions?

Education marketing planning plays a crucial role in attracting and retaining pupils. Our course will help you create a comprehensive plan that aligns with your school’s objectives.

Do you provide a school marketing plan template?

We do indeed! We have a pre-populated, ‘ready to go’ marketing plan that you can add to/edit, and use time and time again! 

How can I develop a comprehensive school marketing plan?

The marketing and admissions coaching course will guide you through the process of developing a school marketing plan that aligns with your school’s objectives and target audience.

Do you offer tailored marketing solutions for schools?

Yes! If you’re looking for a more bespoke solution we work with you to build tailored recruitment, retention and research strategies specific to the needs of your school. Get in touch with us at  

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