SCHOOL MARKETING & ADMISSIONS COACHING COURSE
Are you working in marketing and/or admissions at your school?
Do you often find yourself a bit overwhelmed, under-resourced and struggling to prioritise your efforts?
We understand your challenges and we WANT to help.
Our 6-week school marketing & admissions course not only helps develop your skills and knowledge and contribute to your professional development BUT… it also helps you to generate incredible results for your school.
“The actions I’ve implemented as a result of the course are definitely bearing fruit. We recently had our most successful Open Morning EVER with the largest attendance and already over 20% attendees registered for our September intake within a week!”
Gain 18 hours CPD, plus a clear understanding of how to:
- Implement a systemised approach to boosting your school’s marketing and admissions
- Generate positive ‘word of mouth’ for your school
- Create a compelling identity and key messages that resonate
- Increase awareness and interest from prospective families
- Obtain more enquiries and enrolments (and how to ‘WOW them)
- Focus on the activities that make the biggest difference
Learn our 3 step system
Having a proven, systemised approach to your marketing means you have clear processes to follow and generate better results. During the course, we teach you our 3-step system to attracting, engaging and converting prospective families:
1. PREPARE – learn how to build strong marketing foundations so that you’re ready to ‘pack a punch’ with prospective families.
2. PROMOTE – we’ll show you the BEST marketing channels to get prospective families excited to know more about your school and to come along to your Open event!
3. PERSUADE – we share simple but powerful conversion strategies that will WOW prospective families and increase enrolments.
In other words, we help schools (like yours) to DO LESS yet see BIGGER RESULTS.
“We are LOVING the course. It’s been brilliant to clear through all of the other jobs that we get drawn into and to have complete clarity on our marketing strategy.”
“Our most relevant school investment yet! From start to finish, Stickman have been ‘first rate’ and they DELIVER. The WHOLE SCHOOL has been uplifted.”
How IT WORKS
Our course comprises a rich mix of training, support and resources with:
- A pre-populated ‘ready to go’ Marketing Plan
- 6 modules containing step-by-step training videos, marketing secrets and workbooks
- Weekly consultancy sessions with the Stickman experts!
BONUS CONTENT: How to tell a strong story about your school; how to get teachers to support marketing positively (think compelling news stories, quality photographs from their classroom and effective engagement with prospective families).
Takes just 2-3 hours per week!
Why enrol on this course?
WHY ENROL ON THIS COURSE?
Together we’ll help you to build an AWESOME marketing plan for your school that will make pupil numbers soar, including:
Top School Marketing Secrets
Online Coaching Accessible 24/7
'Ready to go' Marketing Plan
Weekly Live Check-In Sessions
Industry Expert Sessions
Tools, Workbooks and Templates
Best Practice Case Studies
Email Support Available 24/7
How do i enrol?
Payment plans available
If you would rather pay for the course by invoice, please email:
WATCH OUR DEMO OF THE COURSE
MEET YOUR HOST
As both a parent and professional, Emily adores the education sector as she believes good schools have the power to change lives and shape futures. Emily set up The Stickman Consultancy – a school marketing consultancy – in 2012, after spending 14 years in marketing agencies in Bristol, working on large brands such as BMW/MINI, BBC-Haymarket and the Financial Times. Across the last 9 years, Stickman’s specialist support, has helped to generate over £5.9m for schools in additional pupil fees. Emily is a consultant for IAPS (Independent Association of Prep Schools), the ISA (Independent Schools Association), a trainee provider for AGBIS (Association of Governing Bodies of Independent Schools), a member of COBIS (Council of British International Schools) and Fellow of the CIM (Chartered Institute of Marketing).
Frequently asked questions:
Who is the school marketing course for?
This course is designed for time-poor school marketing and admissions professionals working at independent schools in the UK or internationally.
What can I expect to gain from this course?
What does the course cover, and how will it help me and my school?
How do I access the course?
How can I enrol in this course?
What is the cost of the course?
How long is the course, and when does it start?
How much commitment is required each week?
What support is provided in addition to the course content?
What are the best marketing strategies for schools?
How can I promote school admissions effectively?
What is the key to successful school marketing?
How can I enhance marketing for schools with limited resources?
Are there specific marketing services for independent schools?
What is the role of education marketing planning in school admissions?
Do you provide a school marketing plan template?
We do indeed! We have a pre-populated, ‘ready to go’ marketing plan that you can add to/edit, and use time and time again!