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SERVICE 4 – OPEN DAY MARKETING PLAN

Open Days are a fantastic way of boosting admissions, yet many schools struggle in achieving decent attendance. Our expert team construct a hard-hitting 6-8 week marketing campaign that ensures you’re reaching as many prospective families as possible across a blend of paid and non-paid for marketing channels…all designed to optimise attendance (be that virtually or on site) and ultimately increase admissions. You’ll have so many you’ll be turning them away!

OUR OPEN DAY MARKETING PLAN PACKAGE INCLUDES:

  • Discovery call with relevant staff – Head/SLT, marketing and admissions
  • Experiential research (school visit, admissions and prospective family experience)
  • Marketing & Communications audit
  • An Open Day Marketing Plan which details the recommended week by week activities in the run up to your Open Day, designed to optimise attendance. It even includes recommended activities for after your event to masimise conversion of visitors into enrolments.

From £3,495 +VAT. Equivalent to the termly/annual revenue from just ONE pupil (independent or state school dependent) and we’d expect to recruit MORE pupils than this. The Return on Investment (ROI) is rather handsome. See our case study here where we generated over £680,000 for a school.

So many visitors, it was amazing!

Teacher,

Bowdon Preparatory School for Girls

MARKETING MATERIALS

As part of our support, we may recommend that various marketing materials are needed. Have a peek opposite at examples. Warning…it’s seriously exciting when you see your school brand come to life in these kinds of ways.

CASE STUDIES

FURNESS ACADEMY

MARKETING & ADMISSIONS STRATEGY

Read how we helped to generate over £370K funding through increased pupil intake by creating a step by step Marketing Plan. This was despite a starting point of negative public perceptions, low staff morale and disengaged parents too!

GIRL’S PREP SCHOOL

MARKETING & ADMISSIONS STRATEGY

Facing strong competition, parent negativity and no marketing, this school had places to fill. Read how we engaged with stakeholders to create a marketing strategy, a new ‘look and feel’ and increased parental engagement to build positivity around the School.

CO-ED PREPARATORY SCHOOL

MARKETING & ADMISSIONS STRATEGY

Read how we gave this failing prep school a new lease of life. We developed a clear Strategy focused on raising the school’s profile across its catchment area in order to attract a greater number of prospective families, and also enhancing the enquirer experience.

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