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SERVICE 1 – SCHOOL MARKETING & ADMISSIONS STRATEGY

Every pupil in your school holds a lifetime value of thousands of pounds. Even ONE empty school place will significantly impact your finances. The good news is, we are experts in pupil recruitment. Whether you have empty school places in Reception, Y7 or Sixth Form, our Marketing & Admissions Strategy, with its carefully-crafted blend of proven online and offline activities, will boost your admissions and secure healthy school finances. This means you can afford resources to improve academic outcomes and build your school’s reputation. The best bit is, our services pay for themselves.

OUR SCHOOL MARKETING & ADMISSIONS STRATEGY INCLUDES:

  • Discovery call with school leaders
  • Online parent survey
  • Marketing & Communications audit
  • Competitor overview
  • Your ‘ready-to-go’ Marketing Strategy that will make your marketing sizzle

From £3,995 + VAT

Nb. This is less than a year’s revenue from just ONE additional pupil – and we’d expect more (never mind the lifetime value of those pupils).

WHAT YOU WILL GET

  • The exact marketing activities to build your school’s profile and make the BIGGEST IMPACT on admissions, all mapped out across an academic year
  • Peace of mind that your marketing budget is focused on the right areas and working to the max
  • Definition of your school’s 3 USPs and how to embed these powerfully across your school in a way that’s manageable and easy
  • Constructive feedback about your school brand and whether it’s representing your school well or not
  • An understanding of where your school sits against your key competitors

The best bit about Stickman’s support, was their knowledge, constructive marketing ideas and useful Marketing Strategy.

Lisa Parkin

Stocksbridge High School, Sheffield

MARKETING MATERIALS

As part of our support, we may recommend that various marketing materials are needed. Have a peek opposite at examples. Warning…it’s seriously exciting when you see your school brand come to life in these kinds of ways.

CASE STUDIES

FURNESS ACADEMY

MARKETING & ADMISSIONS STRATEGY

Read how we helped to generate over £370K funding through increased pupil intake by creating a step by step Marketing Plan. This was despite a starting point of negative public perceptions, low staff morale and disengaged parents too!

GIRL’S PREP SCHOOL

MARKETING & ADMISSIONS STRATEGY

Facing strong competition, parent negativity and no marketing, this school had places to fill. Read how we engaged with stakeholders to create a marketing strategy, a new ‘look and feel’ and increased parental engagement to build positivity around the School.

CO-ED PREPARATORY SCHOOL

MARKETING & ADMISSIONS STRATEGY

Read how we gave this failing prep school a new lease of life. We developed a clear Strategy focused on raising the school’s profile across its catchment area in order to attract a greater number of prospective families, and also enhancing the enquirer experience.

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