by Emily Richards | Nov 29, 2018 | Education Marketing, Uncategorized
School admissions and marketing staff will already be well into plans and preparations for recruiting pupils for next year and beyond, including reviewing what strategies worked well this year and what might be improved upon. The temptation may well be, “if it...
by Emily Richards | Aug 16, 2018 | Education Marketing, School Admissions, School marketing budgets, Uncategorized
Founder of The Stickman Consultancy – Emily Richards – shares her proven theory, that by improving pupil recruitment & retention, it creates a whole host of significant benefits (financial and otherwise) for your school. She therefore poses the...
by Emily Richards | Jul 12, 2018 | Education Marketing, School Admissions, Uncategorized
Do you know what your school’s admissions journey is really like for families? Can you honestly say you know how well your admissions processes and relationships positively or negatively affect pupil recruitment? The only way to know for sure is to ask those who have... by Emily Richards | Jul 6, 2018 | Education Marketing, School Admissions, Uncategorized
School Leaders/Marketing & Admissions staff: let me start by asking you a question. Do you ever put yourself in the shoes of your prospective families to see what the experience is like that you’re offering to them? Are you going the extra mile at every given...
by Emily Richards | Nov 3, 2016 | Education Marketing, Marketing insight
Hey Stick buddies, Over the past four years, much of my marketing work has been with schools. From developing and implementing a School Bank education programme for a children’s online Bank, to designing impactful student recruitment campaigns and creating...
