WELCOME TO STICKMAN – expert school marketing & admissions
SCHOOL MARKETING MADE SIMPLE
We create powerful, no-nonsense, school marketing strategies that pay for themselves. We do this for prep and senior independent schools, primary & secondary state schools and academies, and multi-academy trusts.
Our school marketing consultants have helped many schools, both in the UK and internationally, generate hundreds of thousands of pounds through boosting marketing & admissions, retaining pupils, communicating effectively with parents, increasing attendance at open days, raising their profile and more.
NEW: The School Marketing & Admissions Blueprint:
Do Less. Spend Less.
Focus More.
NEW FOR AUTUMN/WINTER 2026: The Ultimate School Marketing & Admissions Blueprint is an online membership bringing together the best strategies from Stickman’s 14 years of specialist experience helping schools fill places.
It helps budget-conscious, stretched marketing & admissions teams move from firefighting and enrolment pressure to clarity, focus and progress – with expert guidance, proven strategies and a clear plan.
It’s based on our central, unique belief that schools don’t need to do more or spend more. They need to cut through the noise, get really good at the fundamentals of driving pupil numbers (usually free), and do them on repeat.
Our services more than pay for themselves, with c.£6m in additional revenue earned for our school clients. Most of our solutions are easily-implemented and zero-cost.
OUR SERVICES
TRAINING
Schools admissions training course (online)
Our Admissions training equips your team to deliver exceptional customer service and master effective selling techniques.
Read more.
Schools marketing training course (online)
A proven, 6-module approach to boost enquiries and pupil numbers. With weekly video training, a pre-populated marketing plan, expert support, and ready-to-use tools.
Read more.
CONSULTANCY
Strategic marketing plan
Working closely together with you across 6 months to co-create a game-changing, bespoke Strategic Marketing Plan.
Read more.
Key messages development
We will conduct research to understand the essence of your school and develop a compelling set of key messages to attract new families and inspire your community.
Read more.
RESEARCH
Mystery shop
Through the lens of a prospective family, we examine their experience during their enquiry journey with you and identify quick wins to improve the process.
Read more.
Website & social media audits
Expert insight into your web and social content and engagement, identifying areas of improvement, helping you spend less time online while generating better results.
Read more.
CASE STUDIES
We work with some of the most highly-acclaimed schools in the world.
We have supercharged growth and recruitment for hundreds of schools worldwide.
WORKING WITH SCHOOLS ACROSS THE GLOBE
Our most relevant school investment yet. From start to finish Stickman have been first rate and they deliver. The whole school has been uplifted. We know EXACTLY what we do and EXACTLY who we are – all thanks to Stickman!
FREE SCHOOL MARKETING ASSESSMENT CALL
Please select a date and time below…
