We create powerful, no-nonsense marketing strategies for prep and senior independent schools, primary & secondary state schools and academies, and multi-academy trusts.

We’ve helped many schools generate hundreds of thousands of pounds through boosting admissions, retaining pupils, communicating effectively with parents, increasing attendance at open days, raising their profile and more. When your marketing shines, your school will be ‘full’ and your finances healthy. 

Begs the question…can you afford NOT to get marketing support from our specialist team?

What We Do

We develop clear and hugely effective strategies for schools that help to solve issues such as pupil recruitment, pupil retention, parental engagement and more.

To do this, we firstly find out the current picture by auditing your processes and conducting research such as mystery shopping, focus groups, parent surveys and telephone interviews. We then analyse findings and develop clear, step-by-step bespoke recommendations for you. You can choose from four levels of support to suit your budget – click here to find out more.

We know how busy schools are and the competing priorities involved in your role. We do all the hard graft for you and provide clear, actionable recommendations that will make all the difference:

School Marketing Made Simple


1. Pupil Recruitment

Whether it’s Reception, year 7 or Sixth Form, we can help. After auditing your admissions process end to end, and engaging with new families to find out their experience of your admissions process, we will then create a tailored plan and recommendations entirely designed to improve your pupil numbers. 

2. Parent Engagement

Parents are important stakeholders for a school as they’re a major influence on other parents’ view of your school, they have a significant bearing on pupil outcomes, plus they’re often valuable future parents with a 2nd or 3rd child. We help you to optimise parental engagement – even those that are ‘hard to reach’!

3. Pupil Retention

Losing pupils is a costly habit and breeds negativity across parents, pupils and staff. Transitions from Nursery to Reception, Prep to Senior or Year 11 to Sixth Form are typical ‘drop out’ points, yet actually, this can occur at any stage. We develop strategies for schools to enable them to address this quickly and effectively.

Our Services

 We offer four levels of support to suit all budgets. Whether you want a short, sharp burst of ideas during our 1 hour SUPER CALL, or a mini audit (‘SNEAK PEEK’) to start you thinking about the areas that require ‘fixing’, or you may wish us to FULLY audit your issue and produce a comprehensive report detailing step by step recommendations with our ‘DEEP DIVE’ service. We also offer an ONLINE MARKETING COURSE for schools focussed on pupil recruitment enabling you to put the steps in place to fix your recruitment headaches.

We work with everyone responsible for marketing and communications at their school, whether this is the Headteacher, Business Manager, Marketing specialist, Office Manager or Receptionist. We work hard to make school marketing simple.

“Delighted to say we’ve reached RECORD STUDENT NUMBERS thanks to the Marketing Strategy & Plan that The Stickman Consultancy produced!”


Helen Robinson, Vice Principal, Furness Academy.

our lovely clients

A selection of the schools and education organisations we work with – either directly or via our trusted partners.

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