Our Blog
Feast your eyes on our news and educational tips – a whole host of handy hints and tricks to be had!
VIDEO: Stickman interviews the splendid Ackworth School about the importance of marketing ☀️
Tom Shennan-Barker and Nicola Gilbert, Director of Marketing, Admissions & Communications and Business Development Manager respectively at Ackworth School in West Yorkshire spoke to Stickman recently about their roles.
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Meet the mini Stickman team! (17 second VIDEO)
We just love involving our mini Stickman team in what we do at Stickman Towers. We therefore thought it only courteous to introduce them to you! Click below to meet the minis: https://youtu.be/FpEzGf-JP0E
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8 Reasons why great school marketing is worth its weight in gold
Be clear and determined to show budget-holders why great marketing and communications are crucial to the success of a school.
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Does your school marketing need to be more premium?
Do your school communications properly reflect the quality and excellence of your school? If you’re using Comic Sans for everything, then probably not.
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3 ideas to fill your school places for September: it’s not too late!
If you still have places to fill for September, don’t panic! the Summer Term is full of opportunities to increase pupil numbers, if you act NOW.
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Stickman launches new service packages!
We’ve listened, digested and developed our core services to suit your school’s challenges and budget. The only problem is, which to choose?
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Curating parent ambassadors for your school: 5 essential TOP TIPS
Parents will be talking about your school whether you like it or not; by engaging with them their influence can be a mighty powerful positive force.
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Stickman gets coverage by WCBS – leading online school admissions system!
Here at Stickman Towers we believe in joined-up thinking for the best possible outcomes. You know it makes sense…
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5 point checklist to drive pupil recruitment on a limited budget
A decrease in your pupil numbers tightens the purse strings, just at the time when you need to spend to recruit pupils? We offer a fresh perspective on the chicken and egg of school marketing.…
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“We knew the school was right – we got ‘the feeling'”: 3 ways to create that intangible WOW feeling for prospective parents
For so many parents, the ‘it just felt right’ feeling is a decisive factor in choosing a school. Take practical steps to create that intangible ‘wow’ for your prospective families.
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5 top tips for communicating effectively with parents
How well is everything your school does communicated to the outside world and, in particular, to parents? Getting it right can make a huge difference to your school’s reputation and we’re here to help.
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Does your school have a strong USP?
Whether you know it or not, your school has Unique Selling Points (USPs) – do you know how to identify them and use them to your advantage?
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Mystery shopping: a critical tool for pupil recruitment
Mystery shopping can provide powerful insight into your admissions process, enabling you to fix the gaps and embellish the good.
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FREE e-book: 7 Steps to Fill School Places and Banish Admissions Headaches
As expert schools marketers, we at Stickman know the admissions challenges you face and we’re sharing our strategies for encouraging enquiries, for FREE.
You’re welcome.
VIDEO: Stickman’s fireside chat with the Headmaster of Terra Nova School, Cheshire
Recently, founder of Stickman, Emily Richards had the opportunity for an insightful chat with Philip Stewart, Headmaster of Terra Nova School, a leading 21/2 to 13 day and boarding prep school in Cheshire.
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What you might have missed from Stickman in 2018…
Here at Stickman Towers we’ve been busy sharing tips and tricks, insights and inspiration on all things marketing and admissions all year. If you’ve missed our missives, a) where have you been? and b) fear not, for we bring you glad tidings and a round-up of our...
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The power of involving pupils in your school marketing
Without looking, we at Stickman would wager that your school's prospectus is packed to the rafters with pictures of pupils: smiling, playing sport, looking studious, climbing trees... all wonderful images of your school in action. We are less confident however, of...
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Manchester Conference Centre: Stickman speaking on ‘How to market a school and multi-academy trust effectively’
The Stickman team were in their element on Friday speaking at an event at Manchester Conference Centre. The event was organised by an associate of Stickman's - the very fine Simon Hepburn, of Marketing Advice for Schools. Stickman was invited to join this particular...
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VIDEO: short, sharp blast of why optimising school admissions is VITAL!
https://youtu.be/ezPPZDvZNSg If you're facing pupil recruitment challenges, get in touch. We'd love to help: https://thestickmanconsultancy.co.uk/contact-us/
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Coverage in International School Leader magazine – fab admissions article!
Thank you to Anne Keeling - Editor at International School Leader magazine - for Stickman's coverage in the Feb 2019 issue. Delighted to be featured as part of an article written by Mark Maybury of WCBS whom I was proud to share the stage with at Bett Show, Excel...
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Vision & Values workshop – developing and embedding them (Video included)
The Stickman gang were delighted recently when Blue Apple Education asked us to be the guest speaker at a workshop they were running for one of their key clients - the Healing Multi-Academy Trust. Stickman work closely with Blue Apple Education on all sorts of...
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Speaking at Bett 2019!
Just back from Bett, and am somewhat pooped, so going to keep this brief. Had a GREAT time however...enjoying getting to know the fabulous WCBS team better, meeting LOTS of ed tech companies, and of course, speaking in the Schools Theatre with the marvellous Mark...
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Chief Cheerleader joins the Stickman team!
Tickled pink (to mirror Karen's shirt), hopping up and down and fist bumping the air to announce that the Stickman team now has a new member joining the team. Yes Karen Smith - a hugely experienced school marketeer - will be providing support in project and marketing...
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Stickman speaking at Bett 2019
We're delighted to have been asked by WCBS to speak with them at Bett Show 2019 which is running 23-26 January 2019 at ExCel, London. Our Founder - Emily Richards - will be sharing the stage with the marvellous Mark Maybury (shown below) to speak about the admissions...
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Why successful schools can’t take their foot off the marketing gas.
School admissions and marketing staff will already be well into plans and preparations for recruiting pupils for next year and beyond, including reviewing what strategies worked well this year and what might be improved upon. The temptation may well be, “if it ain’t...
read more“Working with The Stickman Consultancy has helped me to understand my local market and how best to reach them”
Sarah Lowe, Instructor, Kumon Education.
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