Education Marketing Blog
Feast your eyes on our education marketing blog: news, tips, handy hints and marketing ideas for schools, as well as free resources and special offers…
How to get more enquiries through your school’s website
Ensure your website isn’t just attracting traffic but also converting leads with a strategic website journey. Define your website’s purpose, know your audience, and prioritise user-friendly design over unnecessary complexity.
How to create a compelling school narrative
Stories are a powerful way to capture and engage a reader or viewer’s attention. Which is why more and more marketers are using storytelling as part of their marketing toolkit. Your school’s story is more than just a chronicle of events, it’s a narrative that shapes perceptions, builds connections, and fosters a sense of community.
The Ultimate Guide to Attracting More Pupils to Your School
Define your USP, share a compelling narrative, optimise online presence, use targeted advertising, invest in a robust CRM system, and leverage authentic recommendations to boost enrolment and enhance your school’s reputation in a competitive market.
Biggest marketing mistakes made by independent schools
Embarking on the marketing journey for independent schools can sometimes feel like exploring a labyrinth – full of twists, turns, and occasional dead ends.
Fear not though! Let’s illuminate the path by delving into some common pitfalls, offering insights, and ensuring your school’s marketing ship sails smoothly.
Top Marketing & Admission Strategies for Schools
Attracting and retaining students is an art, especially in the competitive landscape of today. Your schools must wield a strategic approach in order to stand out. Don’t let the word ‘strategy’ scare you – we promise, it doesn’t need to feel daunting.
3 Ways To Promote Your School’s New Head Effectively
You have a new Head starting and are aware that this can bring unsettlement and speculation amongst a school community. The key is to make them accessible.
Tools & Templates For Transforming Pupil Recruitment & Retention
Hear Emily Richards, Director of Stickman, talk through our brilliant marketing consultancy service that will help to transform your pupil numbers.
Potential VAT On School Fees: What This Means For Marketing
There’s lots of advice around potential VAT on school fees, but very little about the role marketing can play. How is your school using marketing to help this?
3 Ways To Find More Time In Your Day For School Marketers
School marketers have a LOT of demands on their time and skills. So how can you better manage your time in a busy and demanding school environment?
3 Ways To Get The Most Out Of The School Conference Season
May seems to be peak conference season in the education sector but when your days are packed, how do you get the most out of this time away from the office?
Independent Schools: Have Pupil Places To Fill In September?
Independent Schools! Do you have pupil places to fill for September? Are you effectively promoting this to prospective families in your area?
3 Tips For Notifying Parents Of School Fee Increases
School fee increases is never something that is warmly received, especially with the rise in the cost of living. We’ve gathered 3 tips to support you in making your news more palatable for parents.
3 Strategies For Recruiting & Retaining Families During The Cost Of Living Crisis
Struggles across independent schools are becoming more prevalent as economic challenges and affordability worries are affecting families and school budgets.
See Burgess Hill Girls School’s Bold Take On Affordability
Independent schools are acutely aware of the financial challenges their families may be facing. Burgess Hill Girls is grasping the nettle on affordability…
See Brighton College Prep Kensington’s Launch Video
Now arriving on Platform 1, a great example of a school launch that is bound to take off!
See Real Community Outreach At King William’s College
When developing a marketing strategy for schools, we often look at its role in the community. King William’s College is offering something special.
Emily Chats to Andrew Lewer MP, Chair of the APPG for Independent Education
Our chat with Andrew Lewer MP, Chair of the All Party Group for Independent Education. We discuss the challenges facing independent schools in the UK.
See Sustainability In Action At Royal Hospital School
Every school has a responsibility to take stock of their impact on the environment the Marketing Department at Royal Hospital School in Suffolk has taken decisive action!
See Kinross Wolaroi School Welcoming Grandfriends
We love seeing the ways that schools reach out to their wider community. Kinross Wolaroi School in Australia recently welcomed some very important visitors…
See Port Regis School’s Film Celebrating Childhood
Is it our imagination, or is there a new generation of school videos and films that are smashing it out of the park? Look at Port Regis School’s visual feast…
Multi-Academy Trusts: 5 Top Tips For Growing Your Trust
Many multi-academy trusts are feeling the pressure to grow following the government’s requirement for all schools to join a MAT by 2030.
How To Use Storytelling As Your Most Powerful School Marketing Weapon In 2023
During the Masterclass, we talk about the importance of having a defined and compelling school story and a clear marketing strategy.
Sharing The Marketing Load In International Schools
School marketers are often the sole person in the school with ‘marketing’ in their job description. It’s easy to feel like you’re on your own. If this is you, we’ve got 3 top tips to share.
See Bilton Grange’s Lion Showcase Their School
We know the life of a Head can be challenging, but how many also make it FUN – and brilliantly showcase pupil experience at the same time?
See How Port Regis’ Share Their Unique School Branding
Many schools see the start of the academic year as the optimum time to share their new website or new branding, but how do you ensure you stand out?
See Shiplake’s ‘Beary’ Fine Way To Showcase Their Inspection
Occasionally we find an example of school marketing that we know marketing staff and Heads up and down the country will be muttering ‘I wish we’d thought of that’.
5 Top Tips For Announcing School Fee Increases To Parents
School fee increases are never well received but our tips can support you in making your school’s announcement more palatable for parents.
See Strathallan School’s Innovative Approach To Bursary Support
The use of video is part of every good school’s marketing mix, but Strathallan have taken this a step further with their latest campaign.
3 Top Tips For Writing That School Marketing Strategy
We know that many of you will be writing your marketing strategy for the year ahead during the summer hols, so we’ve compiled 3 top tips to help you.
See This School’s TikTok Fame!
See how, in the height of exam season, this Headteacher packs a real punch on TikTok in just 60 seconds and reaches current and prospective families and students far and wide.
Stickman LIVE Series: Emily Chats To Andrew Hammond, Head of Hall School, Wimbledon
Catch up with our latest LIVE chat, with Andrew Hammond, Head of Hall School, Wimbledon, talking about his path to headship.
Social Media Planning for Schools – Where Do You Start?
Is it a constant struggle deciding what to talk about on your school’s social media? So many stories, so much potential content…but what’s really going to spark?
Stickman LIVE Series: Emily Chats To Irfan Latif, Principal, DLD College London
Catch up with the recording of our latest LIVE chat, with Irfan Latif, Principal of DLD College London about all things education, modern boarding and creating unique learning experiences for students.
3 Easy Activities to Get Your School Jubilee Ready
The UK is gearing up to celebrate 70 years since Queen Elizabeth II’s accession to the throne. How will your school join in the celebrations in a meaningful and memorable way?
Why Parent Buying Behaviour Has Caused A “Massive Shift” In School Marketing
This expert panel, hosted by School Management Plus, discussed how parent buying behaviour has impacted school marketing during the pandemic.
Stickman chats to Rebecca Siriwardene from Chandlings Prep
View our latest ‘Live on LinkedIn’ chat with the lovely Rebecca Siriwardene, Marketing Manager at Chandlings Prep in Oxford, UK.
Making It Easy for Stakeholders To Support Your School’s Story
A theme that runs through our work is the challenge that schools experience around getting all stakeholders telling the same ‘story’ about the school.
Stickman is in The Friday Club: We talk to School Management Plus
Interviewed by Sophie Clark, Emily talks about how schools with small marketing teams can become more effective in their pupil recruitment.
We’re In School Management Plus
Have you seen Emily’s recent article featured in School Management Plus?
Stickman chats to David Ward, Headmaster of Riverston School
We’re excited to share our interview with David Ward, Headmaster at Riverston School in London, which we live streamed to LinkedIn this week.
How Durham Are Tackling Misconceptions About Their School
This is a super example of a school tackling long-standing misconceptions. It’s an admirably direct approach to busting myths from Durham School.
EPIC Examples of School Marketing & Why You Need To See Them
During this jam-packed Masterclass on 9th March, 2022, the Stickman team will be showcasing some of the very best examples of independent school marketing.
See How Downside School Creates Great Social Content
Today’s find is a wonderfully simple but very effective method of creating distinctive content for a school’s social platforms.
See How Trent College Makes Its Mark on the New Year
This week we celebrate how beautiful photography sets this school apart among a sea of New Year posts. Find out why this school stands out from the crowd.
See How Port Regis Helps Parents To Choose Their School
Our Friday Find today is a great example of a school removing a potential barrier to prospective parents enquiring or applying.
Hello 2022 – 5 TOP TIPS to help start the year with a bang!
We are more determined than ever to make marketing SIMPLE but POWERFUL for schools. So we’ve created 5 TOP TIPS to help you start the year with a bang!
Epsom College’s Film Takes Storytelling To Another Level
While many, if not all, independent schools now have a video of one kind or another, Epsom College’s new production is a masterclass in storytelling.
See How Beechwood is Sharing Top Tips to Boost Boarding
This Friday Find is an example of a school sharing advice with prospective families in a really punchy way, using great visuals to catch the eye.
See How RGS Guildford Qatar is Spelling It Out For Parents
Today’s Friday Find is a super example of how to move prospective families along the enquiry and admissions journey by giving them the impetus to make the first move.
How Bowdon Prep’s School Mascot Is Boosting Their Marketing
This school’s mascot is far more than a cute and cuddly companion; find out how she is supporting pupil recruitment and retention activities too.
See How Windlesham House Makes You Feel At Home
Today’s ‘Friday Find’ is a great example of how to differentiate your website from so many other school websites AND create ‘the feeling’ about your school.
