Education Marketing Blog
Feast your eyes on our education marketing blog: news, tips, handy hints and marketing ideas for schools, as well as free resources and special offers…
Ensure your website isn’t just attracting traffic but also converting leads with a strategic website journey. Define your website’s purpose, know your audience, and prioritise user-friendly design over unnecessary complexity.
Stories are a powerful way to capture and engage a reader or viewer’s attention. Which is why more and more marketers are using storytelling as part of their marketing toolkit. Your school’s story is more than just a chronicle of events, it’s a narrative that shapes perceptions, builds connections, and fosters a sense of community.
Define your USP, share a compelling narrative, optimise online presence, use targeted advertising, invest in a robust CRM system, and leverage authentic recommendations to boost enrolment and enhance your school’s reputation in a competitive market.
Embarking on the marketing journey for independent schools can sometimes feel like exploring a labyrinth – full of twists, turns, and occasional dead ends.
Fear not though! Let’s illuminate the path by delving into some common pitfalls, offering insights, and ensuring your school’s marketing ship sails smoothly.
Attracting and retaining students is an art, especially in the competitive landscape of today. Your schools must wield a strategic approach in order to stand out. Don’t let the word ‘strategy’ scare you – we promise, it doesn’t need to feel daunting.
You have a new Head starting and are aware that this can bring unsettlement and speculation amongst a school community. The key is to make them accessible.
Hear Emily Richards, Director of Stickman, talk through our brilliant marketing consultancy service that will help to transform your pupil numbers.
There’s lots of advice around potential VAT on school fees, but very little about the role marketing can play. How is your school using marketing to help this?
School marketers have a LOT of demands on their time and skills. So how can you better manage your time in a busy and demanding school environment?
May seems to be peak conference season in the education sector but when your days are packed, how do you get the most out of this time away from the office?
Independent Schools! Do you have pupil places to fill for September? Are you effectively promoting this to prospective families in your area?
School fee increases is never something that is warmly received, especially with the rise in the cost of living. We’ve gathered 3 tips to support you in making your news more palatable for parents.
Struggles across independent schools are becoming more prevalent as economic challenges and affordability worries are affecting families and school budgets.
Independent schools are acutely aware of the financial challenges their families may be facing. Burgess Hill Girls is grasping the nettle on affordability…
Now arriving on Platform 1, a great example of a school launch that is bound to take off!
When developing a marketing strategy for schools, we often look at its role in the community. King William’s College is offering something special.
Our chat with Andrew Lewer MP, Chair of the All Party Group for Independent Education. We discuss the challenges facing independent schools in the UK.
Every school has a responsibility to take stock of their impact on the environment the Marketing Department at Royal Hospital School in Suffolk has taken decisive action!
We love seeing the ways that schools reach out to their wider community. Kinross Wolaroi School in Australia recently welcomed some very important visitors…
Is it our imagination, or is there a new generation of school videos and films that are smashing it out of the park? Look at Port Regis School’s visual feast…
Many multi-academy trusts are feeling the pressure to grow following the government’s requirement for all schools to join a MAT by 2030.
During the Masterclass, we talk about the importance of having a defined and compelling school story and a clear marketing strategy.
School marketers are often the sole person in the school with ‘marketing’ in their job description. It’s easy to feel like you’re on your own. If this is you, we’ve got 3 top tips to share.
We know the life of a Head can be challenging, but how many also make it FUN – and brilliantly showcase pupil experience at the same time?
Many schools see the start of the academic year as the optimum time to share their new website or new branding, but how do you ensure you stand out?
Occasionally we find an example of school marketing that we know marketing staff and Heads up and down the country will be muttering ‘I wish we’d thought of that’.
School fee increases are never well received but our tips can support you in making your school’s announcement more palatable for parents.
The use of video is part of every good school’s marketing mix, but Strathallan have taken this a step further with their latest campaign.
We know that many of you will be writing your marketing strategy for the year ahead during the summer hols, so we’ve compiled 3 top tips to help you.
See how, in the height of exam season, this Headteacher packs a real punch on TikTok in just 60 seconds and reaches current and prospective families and students far and wide.
Catch up with our latest LIVE chat, with Andrew Hammond, Head of Hall School, Wimbledon, talking about his path to headship.
Is it a constant struggle deciding what to talk about on your school’s social media? So many stories, so much potential content…but what’s really going to spark?
Catch up with the recording of our latest LIVE chat, with Irfan Latif, Principal of DLD College London about all things education, modern boarding and creating unique learning experiences for students.
The UK is gearing up to celebrate 70 years since Queen Elizabeth II’s accession to the throne. How will your school join in the celebrations in a meaningful and memorable way?
This expert panel, hosted by School Management Plus, discussed how parent buying behaviour has impacted school marketing during the pandemic.
View our latest ‘Live on LinkedIn’ chat with the lovely Rebecca Siriwardene, Marketing Manager at Chandlings Prep in Oxford, UK.
A theme that runs through our work is the challenge that schools experience around getting all stakeholders telling the same ‘story’ about the school.
Interviewed by Sophie Clark, Emily talks about how schools with small marketing teams can become more effective in their pupil recruitment.
Have you seen Emily’s recent article featured in School Management Plus?
We’re excited to share our interview with David Ward, Headmaster at Riverston School in London, which we live streamed to LinkedIn this week.
This is a super example of a school tackling long-standing misconceptions. It’s an admirably direct approach to busting myths from Durham School.
During this jam-packed Masterclass on 9th March, 2022, the Stickman team will be showcasing some of the very best examples of independent school marketing.
Today’s find is a wonderfully simple but very effective method of creating distinctive content for a school’s social platforms.
This week we celebrate how beautiful photography sets this school apart among a sea of New Year posts. Find out why this school stands out from the crowd.
Our Friday Find today is a great example of a school removing a potential barrier to prospective parents enquiring or applying.
We are more determined than ever to make marketing SIMPLE but POWERFUL for schools. So we’ve created 5 TOP TIPS to help you start the year with a bang!
While many, if not all, independent schools now have a video of one kind or another, Epsom College’s new production is a masterclass in storytelling.
This Friday Find is an example of a school sharing advice with prospective families in a really punchy way, using great visuals to catch the eye.
Today’s Friday Find is a super example of how to move prospective families along the enquiry and admissions journey by giving them the impetus to make the first move.
This school’s mascot is far more than a cute and cuddly companion; find out how she is supporting pupil recruitment and retention activities too.
Today’s ‘Friday Find’ is a great example of how to differentiate your website from so many other school websites AND create ‘the feeling’ about your school.