Education Marketing Blog
Feast your eyes on our education marketing blog: news, tips, handy hints and marketing ideas for schools, as well as free resources and special offers…
Social Media Planning for Schools – Where Do You Start?
Is it a constant struggle deciding what to talk about on your school’s social media? So many stories, so much potential content…but what’s really going to spark?
Stickman LIVE Series: Emily Chats To Irfan Latif, Principal, DLD College London
Catch up with the recording of our latest LIVE chat, with Irfan Latif, Principal of DLD College London about all things education, modern boarding and creating unique learning experiences for students.
3 Easy Activities to Get Your School Jubilee Ready
The UK is gearing up to celebrate 70 years since Queen Elizabeth II’s accession to the throne. How will your school join in the celebrations in a meaningful and memorable way?
Why Parent Buying Behaviour Has Caused A “Massive Shift” In School Marketing
This expert panel, hosted by School Management Plus, discussed how parent buying behaviour has impacted school marketing during the pandemic.
Stickman chats to Rebecca Siriwardene from Chandlings Prep
View our latest ‘Live on LinkedIn’ chat with the lovely Rebecca Siriwardene, Marketing Manager at Chandlings Prep in Oxford, UK.
Making It Easy for Stakeholders To Support Your School’s Story
A theme that runs through our work is the challenge that schools experience around getting all stakeholders telling the same ‘story’ about the school.
Stickman is in The Friday Club: We talk to School Management Plus
Interviewed by Sophie Clark, Emily talks about how schools with small marketing teams can become more effective in their pupil recruitment.
We’re In School Management Plus
Have you seen Emily’s recent article featured in School Management Plus?
Stickman chats to David Ward, Headmaster of Riverston School
We’re excited to share our interview with David Ward, Headmaster at Riverston School in London, which we live streamed to LinkedIn this week.
How Durham Are Tackling Misconceptions About Their School
This is a super example of a school tackling long-standing misconceptions. It’s an admirably direct approach to busting myths from Durham School.
EPIC Examples of School Marketing & Why You Need To See Them
During this jam-packed Masterclass on 9th March, 2022, the Stickman team will be showcasing some of the very best examples of independent school marketing.
See How Downside School Creates Great Social Content
Today’s find is a wonderfully simple but very effective method of creating distinctive content for a school’s social platforms.
See How Trent College Makes Its Mark on the New Year
This week we celebrate how beautiful photography sets this school apart among a sea of New Year posts. Find out why this school stands out from the crowd.
See How Port Regis Helps Parents To Choose Their School
Our Friday Find today is a great example of a school removing a potential barrier to prospective parents enquiring or applying.
Hello 2022 – 5 TOP TIPS to help start the year with a bang!
We are more determined than ever to make marketing SIMPLE but POWERFUL for schools. So we’ve created 5 TOP TIPS to help you start the year with a bang!
Epsom College’s Film Takes Storytelling To Another Level
While many, if not all, independent schools now have a video of one kind or another, Epsom College’s new production is a masterclass in storytelling.
See How Beechwood is Sharing Top Tips to Boost Boarding
This Friday Find is an example of a school sharing advice with prospective families in a really punchy way, using great visuals to catch the eye.
See How RGS Guildford Qatar is Spelling It Out For Parents
Today’s Friday Find is a super example of how to move prospective families along the enquiry and admissions journey by giving them the impetus to make the first move.
How Bowdon Prep’s School Mascot Is Boosting Their Marketing
This school’s mascot is far more than a cute and cuddly companion; find out how she is supporting pupil recruitment and retention activities too.
See How Windlesham House Makes You Feel At Home
Today’s ‘Friday Find’ is a great example of how to differentiate your website from so many other school websites AND create ‘the feeling’ about your school.
See How Kent College Pembury is Reaching New Audiences
This week’s ‘Friday Find’ is a super example of how engaging with the local community can increase your school marketing’s reach.
Stickman is Proud to be an IAPS Consultancy Team Member
We’re delighted to join the IAPS Consultancy Team, a select group of accredited educational suppliers handpicked by IAPS for the benefit of their members.
See How Clifton College’s Marketing Stopped Us In Our Tracks
It takes a lot for us to pause in our browsing and say “Wow!”, but this week’s school marketing ‘Friday Find’ had just that effect!
See Why Elliott Hudson’s Instagram Is Focusing on Alumni
In today’s ‘Friday Find’ we’ve got a great example of leveraging alumni in your school marketing. In what ways are your alumni telling your school’s story?
See Why Sunningdale is Sharing ‘Behind The Scenes’ Secrets
This ‘Friday Find’ is a lovely example of school marketing that lifts the lid on school life. How revealing is your school willing to be with prospective parents?
Prep Schools – Pupil Places To Fill For September?
Are you effectively promoting your few remaining September pupil places to prospective families? Here’s how.
How Bede’s Promotes Its Joined-Up Thinking Across the School
Our ‘Friday Find’ is a example of school marketing that promotes a key aspect of a School’s offering – making the most of what ‘all-through’ means for pupils.
How A Mystery Shop Can Lead To Quick Admissions Wins
VIDEO: Do you really know how well your school responds to your prospective families wants and needs through their admissions journey? We discuss the incredible power of a mystery shop…
See Why St Joseph’s Playful Photography Packs a Punch
Today’s school marketing ‘Friday Find’ is a super example of how St Joseph’s College in Ipswich has embraced playfulness to allow their photography to shine.
How Kingswood Puts Its People at the Heart of Its Marketing
Kingswood is a great example of school marketing that puts people first. How do you show off your greatest asset – your people – to prospective families?
5 Pupil Video Ideas For Your School Marketing
One of the most powerful deciding factors for prospective parents in choosing a school are the pupils themselves; families see articulate, curious and happy children and naturally think, “WE want this for OUR child.” So it makes sense to put pupils front and centre of your marketing on a regular basis and video is a great way of doing just that. Read on for some quick and easy ideas…
The 3 Essentials of Pupil Recruitment for Primary Schools
We know that it is often the responsibility of staff who are non-marketers to promote primary schools. So what’s most effective for these schools and why?
How Scarborough College Captures the Benefit of Boarding in One Image
This ‘Friday Find’ is a fantastic demonstration of the power of storytelling in school marketing, using just one wonderful image and a handful of words.
Key messages and ‘The Most Exciting School in England’
See how Hurtwood House, a Sixth Form-only school, demonstrate their key marketing messages in just 15 seconds.
One Simple Task to Boost Your School’s Social Media Content
Read more about the one simple task you can do to boost your school’s social media content…
See Strathallan School’s Unique Take on Boosting Pupil Opportunities
We love school marketing ideas that stand out from the crowd and our latest ‘Friday Find’ from Strathallan School is certainly an example of this!
See How Terra Nova School Builds Excitement for an Event
In this week’s ‘Friday Find’ we’ve discovered a great example of how to build excitement for something at your school and create a real sense of anticipation.
3 Ways A School Marketing Strategy Will Boost Your Finances
Find out how a school marketing strategy will make your budget work SO much harder with measurably BETTER results.
Thumb-stopping Content on Instagram from Aldro School
This week’s ‘Friday Find’ from Aldro School really made us pause in our Instagram scrolling.
See How Daiglen Prep Power Up Their Key Messages
Our latest marketing inspiration comes from Daiglen Preparatory School who put their eye-catching, rich purple branding to very good use.
5 Tips to Health Check Your School’s Website
Parents are likely to form their first opinions of your school through visiting your website. Act on our top tips to review your website.
How St Michael’s is Showcasing Past Pupils in its Marketing
Take a look at our latest ‘Friday Find’, a 5-star example of great school marketing from St Michael’s Prep. featuring past pupils
Sharing the load of your school’s marketing
School marketers are the sole person in the school with ‘marketing’ in their job description… but read our tips on how to share the load.