Feast your eyes on our blog: news, tips and handy hints, as well as free resources and special offers…
Our ‘Friday Find’ this week comes from Hurtwood House, a Sixth Form-only school that evidently knows its audience. See how they demonstrate their key message in just 15 seconds…
You’ve all got plenty of great stuff happening in your schools, yet we’re always asked about which aspects to talk about in school marketing & social media. We’ve got one simple and hugely effective task for you…
We love school marketing ideas that stand out from the crowd and our latest ‘Friday Find’ from Strathallan School is certainly an example of that, boosting their differentiation and pupil opportunities at the same time.
In this week’s ‘Friday Find’ we’ve discovered a great example of how to build excitement for something at your school and create a real sense of anticipation.
It’s about the time of year for school budget planning. Find out how a school marketing strategy will make your budget work SO much harder with measurably BETTER results.
This week’s ‘Friday Find’ from Aldro School really made us pause in our Instagram scrolling.
The pandemic speeded up the ‘digital first’ approach to school enquiries, driving families to investigate potential schools online to a greater degree than ever before. Parents are likely to form their first opinions of your school through visiting your website. Act on our top tips to review how this all-important shop window appears to prospective families.
Take a look at our latest ‘Friday Find’, a 5-star example of great school marketing from St Michael’s Prep.
All too often, school marketers are the sole person in the school with ‘marketing’ in their job description. It is easy to feel alone in what you are trying to achieve. If this is you, you’re far from alone, and we’ve got some tips to help…
We wanted to share a ‘Friday Find’ from St Margaret’s Prep School that really caught our eye when scrolling through Instagram. It’s the school’s beautiful photography of its pupils at work and play.
Do you always know what to talk about on your school’s social media? Struggle to pinpoint the gold dust among so many stories and so much potential content? Or perhaps the opposite: find it difficult to track down news and images from around your school (you KNOW they’re happening)? Either way, the answer lies in your key messages…
Do you struggle to get support from your teaching colleagues? This isn’t because your teaching colleagues aren’t co-operative, it’s simply because they are – just like you – incredibly time-poor. This means that any requests relating to school marketing come in at...
Emily Richards, Founder & Director of Stickman and Stephen Bilboe from WCBS share some juicy school marketing and admissions insight in their chat on this Instagram Live.
You’ve probably tried this, that and the other – nothing seems to be working. But – and, sorry to be blunt – this ad hoc approach is about as good as throwing spaghetti at a wall and seeing what sticks. You need to do some audience research…
One of the biggest stumbling blocks to implementing great school marketing is lack of time. It is time to step back and re-appraise your marketing and admissions ‘To Do’ list.
School budgets have been blown to pieces by the pandemic, and “we don’t have money to spend on marketing” is a common refrain. But there are plenty of improvements you can make to your marketing and admissions activities for little to zero cost.
Some schools choose to leave parents to it, accepting WhatsApp as another unfortunate cross to bear. But sticking your head in the sand is a dangerous strategy.
What does ineffective school marketing sound like? “Why does no one seem to know we’re here?” “Why are other schools gaining pupils and we’re not?” “We can’t recruit a Teaching Assistant until we’ve filled more school places and secured the additional revenue.” ...
Stickman Director Talks to Independent School Management Plus Magazine About How To Manage Marketing In These Tumultuous Times
ISMP magazine talked to Stickman Founder & Director, Emily Richards, about the marketing and communications for schools this term and why it’s not all about Covid-19.
Time waits for no one and nothing – not even a pandemic – and it is that time of year again: the primary school admissions cycle is now well underway for entries into Reception for 2021. Alongside the challenges of recent months and with no end in sight, schools...
Stickman team member Karen talks about living at day and boarding schools across the past 20 years and how this contributes to her marketing support for schools at Stickman
When schools respond brilliantly to our support, we couldn’t be prouder to see them thrive. Find out why this primary school thinks our help has been transformational.
VIDEO: Stickman Chats to Lucy Barnwell about her Role as ‘Head of Keeping People Happy’ at Rossall School
Lucy Barnwell, Director of External Relations at Rossall School, Lancashire, speaks to Stickman about her passion – top notch customer service in independent schools – and why listening is the most important element.
In this short video, we talk about the importance of all your marketing activities coming together and of them driving results. Think of us at Stickman - with our strategic marketing support - as the 'glue' that ensures all of your marketing activities are...
Many schools are getting ready to re-open, in whatever form that may be. Here at Stickman we’ve partnered with a print team to offer a range of fully brand-able signage to help you keep safe.
Create a buzz for your next, new-look Open Morning when the school gates are open again. Here’s how our help makes a real impact on enrolment.
Does your school have pupil places to fill for September? Are you effectively promoting this to prospective families in your area?
Watch Stickman founder Emily Richards as part of the panel on this webinar. Grab a coffee, learn and enjoy.
VIDEO: We want to say THANK YOU to schools for all the wonderful work you’re doing during these extraordinary times!
Lend us your ears and eyes for just 1 min 16 secs to hear our BIG tip for engaging effectively with parents during school closures, while supporting remote learning.
Time-limited special offers and services for the challenges that lie ahead.
We’re enjoying some great social media posts from schools, keeping up communication with school communities and making us smile while they’re at it.
Following the announcement on 18 March about school closures, Stickman are allocating 2-3 hours each day to help schools free of charge.
Mapping out your school’s marketing activities is essential if your efforts are to be REALLY effective.
Watch our 8-minute video to see how you can boost funding at your school using our proven method for effective pupil recruitment.
2 Vital Marketing and Communications activities that will help secure a Good or Outstanding Ofsted judgement
School leaders naturally focus on teaching and learning to secure a favourable Ofsted judgement. But don’t forget that marketing and communications can make a REAL difference too.
There are HEAPS of ways to drive pupil applications for your primary school, even if admissions are administered by the Local Authority.
[VIDEO] Primary schools – need to boost pupil numbers but funds are tight? Or perhaps don’t know where to start?
Primary schools – you need to do some marketing but have no money, don’t know where to start or just don’t have time to think about it? We have the answer…
Dip into part II of our round up of 2019 to catch some brain-fizzing school marketing tips and ideas that you may have missed first time around.
2019 has been an exciting year and we’d hate to think you missed any of our insights and inspiration. Here’s (part I) of our annual round up.
At a time of increasingly squeezed school budgets, maximising pupil recruitment is key.
VIDEO: Stickman talks to Head of The King’s School Chester, George Hartley, about why he is optimistic about the future of independent schools, and the importance of marketing
Stickman’s Chief Cheerleader, Karen Smith, had the opportunity recently to talk to George Hartley, Headmaster of The King’s School Chester, one of the leading co-educational day schools in the country. A hugely experienced educator, George joined King’s as Headmaster...
Here at Stickman Towers we are ever-so-slightly bursting with pride to announce that we are an AWARD-WINNING company! Those lovely people at Corporate LiveWire have awarded us Winner of Pupil Recruitment Services of the Year in the 2019 Manchester Prestige Awards. The...
Tom Shennan-Barker and Nicola Gilbert, Director of Marketing, Admissions & Communications and Business Development Manager respectively at Ackworth School in West Yorkshire spoke to Stickman recently about their roles.
Be clear and determined to show budget-holders why great marketing and communications are crucial to the success of a school.
Do your school communications properly reflect the quality and excellence of your school? If you’re using Comic Sans for everything, then probably not.
If you still have places to fill for September, don’t panic! the Summer Term is full of opportunities to increase pupil numbers, if you act NOW.
We’ve listened, digested and developed our core services to suit your school’s challenges and budget. The only problem is, which to choose?
Parents will be talking about your school whether you like it or not; by engaging with them their influence can be a mighty powerful positive force.
Here at Stickman Towers we believe in joined-up thinking for the best possible outcomes. You know it makes sense…
A decrease in your pupil numbers tightens the purse strings, just at the time when you need to spend to recruit pupils? We offer a fresh perspective on the chicken and egg of school marketing.…
“We knew the school was right – we got ‘the feeling'”: 3 ways to create that intangible WOW feeling for prospective parents
For so many parents, the ‘it just felt right’ feeling is a decisive factor in choosing a school. Take practical steps to create that intangible ‘wow’ for your prospective families.
How well is everything your school does communicated to the outside world and, in particular, to parents? Getting it right can make a huge difference to your school’s reputation and we’re here to help.
Whether you know it or not, your school has Unique Selling Points (USPs) – do you know how to identify them and use them to your advantage?
Mystery shopping can provide powerful insight into your admissions process, enabling you to fix the gaps and embellish the good.
As expert schools marketers, we at Stickman know the admissions challenges you face and we’re sharing our strategies for encouraging enquiries, for FREE.
Recently, founder of Stickman, Emily Richards had the opportunity for an insightful chat with Philip Stewart, Headmaster of Terra Nova School, a leading 21/2 to 13 day and boarding prep school in Cheshire.
Here at Stickman Towers we’ve been busy sharing tips and tricks, insights and inspiration on all things marketing and admissions all year. If you’ve missed our missives, a) where have you been? and b) fear not, for we bring you glad tidings and a round-up of our...
Without looking, we at Stickman would wager that your school's prospectus is packed to the rafters with pictures of pupils: smiling, playing sport, looking studious, climbing trees... all wonderful images of your school in action. We are less confident however, of...
Watch our timely, free marketing webinar for independent schools – essential for school leaders and school marketing teams right now.
“Working with The Stickman Consultancy has helped me to understand my local market and how best to reach them”
Sarah Lowe, Instructor, Kumon Education.