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Feast your eyes on our school marketing blog: news, tips and handy hints, as well as free resources and special offers…

5 Pupil Video Ideas For Your School Marketing

5 Pupil Video Ideas For Your School Marketing

One of the most powerful deciding factors for prospective parents in choosing a school are the pupils themselves; families see articulate, curious and happy children and naturally think, “WE want this for OUR child.” So it makes sense to put pupils front and centre of your marketing on a regular basis and video is a great way of doing just that. Read on for some quick and easy ideas…

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The 3 Essentials of Pupil Recruitment for Primary Schools

The 3 Essentials of Pupil Recruitment for Primary Schools

Great to see our latest article on pupil recruitment featured in the magazine for ISBL (Institute of School Business Leaders) members. We know that it is often the responsibility of staff who are non-marketers to promote primary schools to prospective families. So what marketing activities are the most effective for these schools and why?

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5 Tips to Health Check Your School Website

5 Tips to Health Check Your School Website

The pandemic speeded up the ‘digital first’ approach to school enquiries, driving families to investigate potential schools online to a greater degree than ever before. Parents are likely to form their first opinions of your school through visiting your website. Act on our top tips to review how this all-important shop window appears to prospective families.

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How To Convey What’s Unique About Your School

How To Convey What’s Unique About Your School

One of the most common things schools tell us is that they struggle with knowing how to get what’s unique and special about their school ‘out there’ to the outside world. There are so many great things going on, how do you know what to talk about in your marketing? It’s all about honing your messages.

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“Working with The Stickman Consultancy has helped me to understand my local market and how best to reach them”

Sarah Lowe, Instructor, Kumon Education.

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