About Us
Boom.
THE STICKY TEAM

Emily Richards
Head of Light Bulb Moments
Emily is Founder and Director of Stickman. Her gusto for the education sector stems from her first-hand experience that it has the power to change lives and shape futures. This gave her an inner-compulsion to get her own two children to great schools.Prior to setting up The Stickman Consultancy in 2012, Emily spent 14 years in senior positions in marketing agencies in Bristol, working on large brands such as BMW/MINI, BBC-Haymarket and the Financial Times. She is a Fellow of the Chartered Institute of Marketing and Consultant for the ISA.

Karen Smith
School Marketing Champion
Karen is a school marketer with more than 20 years’ experience of working (and living) in independent day and boarding schools. Married to a senior teacher and as a parent to two teens, Karen has a great understanding of the educational landscape and has worked with schools and colleges of all shapes and sizes, from multi-academy trusts and primaries to independent preps and senior schools. She enjoys getting under the skin of schools and developing marketing and communication solutions to meet every challenge.

Charlotte Hulton
School Marketing Rockstar
With just under 10 years experience working in the state school sector, Charlotte is highly-skilled in schools marketing and communications, pupil recruitment and admissions. She prides herself on her strategic thinking and ability to find creative solutions to help schools stand out from their competitors. With 3 children all at different stages of their academic journeys, Charlotte has great insight into what parents really want. Charlotte is experienced in working with a diverse range of schools, and loves helping them to create the ‘wow’!
OUR APPROACH – THE 3 STEP FRAMEWORK

WATCH 3 STEP FRAMEWORK TRAINING VIDEO
Watch our short video (8 mins) to see our proven method for boosting school revenue through effective pupil recruitment.
Next, book a FREE 20 minute Consultation with a member of the Stickman team, to discuss your admissions challenges and ways of boosting your school revenue.
The meaning behind ‘Stickman’
A stick man represents a stripped back version of a human being and this reflects our approach: school marketing made simple.
We strip an issue back to its core and get to the root of the matter. From there, we ‘build out’…forming a strong foundation, differentiating your school from the rest.
OUR CORE VALUES
Simplicity
Strategic
Insight-led Recommendations
Solid Foundations
Less Is More
Immense Pride
Making Marketing SIMPLE for schools
(because complicated is RUBBISH!)
I am so pleased we commissioned Stickman. Their personal but professional approach and style, blended perfectly with our vision to create a clear identity and way forward, which we are excited to implement.