About Us

Stickman exists to empower schools with pupil recruitment and retention strategies that maximise revenue, so that amazing schools can continue to do incredible things for young people.

We believe in the power of simplicity: we work hard to reveal insights and provide recommendations that will make marketing your school simple and effective.

The passion for schools originates from our Founder’s  – Emily Richards – own personal experience where she moved schools at the age of 16. The difference in Teaching & Learning was ENORMOUS. It gave her tools and skills that she still uses to this day, plus an inner-compulsion to get her own children – Bertie and Bea – to great schools.

The meaning behind “Stickman”

A stick man represents a stripped back version of a human being and this reflects our approach: school marketing made simple.

We strip an issue back to its core and get to the root of the matter. From there, we ‘build out’…forming a strong foundation, differentiating your school from the rest.



1. Solid Foundations

We believe in finding and fixing the root of the issue… only THEN can your marketing be effective.

2. Immense Pride

We take pride in our work and produce quality results because great just isn’t good enough.

3. Genuine Passion

Our own transformational educational experiences mean we’re devoted in heart & mind.

Our Approach:

Marketing is an area where TONNES of time and effort can be wasted. At Stickman, this very notion makes our skin crawl as we like to ensure EVERYTHING we do for you makes a difference. Our approach is to strip back the issue to its roots, and provide ideas and solutions that will optimise effort and expenditure as they’re based on a firm marketing foundation.


As both a parent and professional, Emily adores the education sector. She is passionate about keeping it alive and thriving as she believes good schools have the power to change lives; to shape futures; to inspire pupils to feel they can take on the world. And that is no small thing.

Prior to setting up The Stickman Consultancy in 2012, Emily spent 14 years in marketing agencies in Bristol, working on large brands such as BMW/MINI, BBC-Haymarket and the Financial Times.

Emily is a Fellow of the Chartered Institute of Marketing and co-curator of TEDx Nantwich

Making Marketing SIMPLE for schools

(because complicated is RUBBISH!)

“Fantastic, responsive, creative and above all very enjoyable to work with. Emily and her team delivered a top-tier brochure whilst exceeding our expectations. I am very grateful to her for all her efforts”

 Ben Hughes, MD, Pippa’s Guardians.

“Education is the most powerful weapon to change the world”

Nelson Mandela