free Workshop:
why some schools hit their pupil number targets, and others don’t
Join our free workshop and discover the one thing separating independent schools that fill their places from those that don’t.
- Date: Tuesday, 6th October 2026
- Time: 11am-12pm UK time (60 minutes)
- Where: Online (Zoom link sent upon registration)
- Who it is for: Heads, Bursars, Marketing & Admissions professionals
which are you?
Are you a Head, Bursar or Finance Director?
You lie awake at night worried about pupil numbers. Your Marketing & Admissions team are working hard, but enquiries and conversions still aren’t where they need to be — and you’re not confident every prospective family is being followed up effectively. You’re approving spend without always knowing what’s working, Governors want reassurance, and you’re feeling the pressure — but you’re not sure what needs to change.
Are you a marketing or admissions expert?
Your inbox is overflowing, and your to-do list keeps growing. Every time you go online, you see competitor social media posts and worry other schools are getting ahead. You’re stretched thin. You’re firefighting constantly, convinced that no matter how hard you work, everyone around you is questioning whether you’re actually doing enough. You’re trying to be more strategic, but your workload won’t allow this.
if this sounds like you, don’t worry, it’s fixable. both problems have the same root cause.
Schools that consistently hit their pupil number targets don’t necessarily have bigger budgets, larger teams, or more sophisticated campaigns.
They are simply better at getting the fundamentals right — consistently. And they don’t overlook them to chase the latest shiny trend, idea or AI tool.
They know what to focus on, where families are being lost, and which activities actually make the biggest difference.
Then they repeat, refine and repeat.
The problem is that effort isn’t always being directed by clear, joined-up, strategic attention to the core fundamentals — and when those are missing, doing more simply creates more stress, not more pupils.
WHAT YOU’LL DISCOVER IN 60 MINUTES:
In this workshop, we’ll hold up a mirror up to your individual school by walking you through a diagnostic assessment using our proven framework. You’ll assess exactly where you stand – the gaps and the opportunities. And you’ll walk away knowing exactly what needs fixing first (and also what you can remove).
Whoop whoop!
PS. We’ll also be making a big Stickman announcement that’s about to change how schools drive pupil numbers.
WHAT Do I Need To Do?:
REGISTER NOW AND THEN SHOW UP LIVE:
Tuesday 6th October 2026:
11AM-12PM BST (online via Zoom)
(Nb. A recording will not be shared afterwards, so be sure to show up live!)
about the stickman consultancy
Emily Richards founded Stickman in 2012 after spending 14 years in marketing agencies working at a senior level on big-name household brands. Her gusto for the education sector stems from a game-changing experience she had personally during her schooling years when she moved schools and realised the power of a quality education. This made her determined to get her own children to great schools, and, coupled with the recognition that schools need to promote themselves and attract families more effectively, led to the birth of Stickman.
Register Now:
COUNTDOWN TO MASTERCLASS
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