Helping your School stand out with powerful messaging that resonates with your community.
key messages development
Developing a set of powerful key messages (USPs) and telling a compelling school story is vital in being competitive and engaging and exciting your school community (prospective families, current families, staff, pupils or governors and more). However schools often find it challenging to ‘see the wood for the trees’ and to identify their unique strengths and story.
At Stickman, we will conduct research to understand the essence of your school and develop a compelling set of key messages to attract new families and inspire your community.
The process
Insight Gathering (2-3 weeks)
Discovery workshop (60-90 mins, Zoom): We dig deep in order to uncover the essence of your school through dynamic exercises with up to 6 key staff.
Bespoke parent survey & messaging audit: We obtain invaluable insights into what parents love about your school and review your messaging on your website and social media.
Analysis & Ideas (3-4 weeks)
We distill insights into 3 key powerful messages, a strapline (if needed) and a 60-second elevator pitch that will make it so much easier to showcase the beauty of your school quickly and easily.
We then share exciting ideas about how to embed these across your entire school, in a way that will build your school’s reputation and excite key stakeholders.
Key Messages Reveal (1 week)
Presentation (90-minute, Zoom): We share your new key messages, research findings, and actionable strategies.
Comprehensive report & follow-up meeting: We send your report and a copy of the recorded session directly to you. Then 1-2 weeks later we check-in with you to see how you’re doing and offer any support.
Thank you Emily, we’re very excited about getting started now we have a plan to follow. Thank you and team for all your help and advice – you’ve all been fantastic and I’m so glad we decided to engage you.
What you’ll receive
Schools love us developing their USPs for them as it is a hugely exciting process. Specifically, you’ll receive:
- 3 distinctive USPs designed to differentiate your school from the competition and excite parents, staff and pupils.
- A compelling 60-second elevator pitch that captures your USPs, enabling you to communicate your school’s essence powerfully and succinctly.
- Innovative strategies for embedding your USPs across the school, ensuring a cohesive and compelling narrative.
- Tailored messaging approaches to adapt your USPs for different educational phases.
- A comprehensive report and recorded presentation for future reference and implementation.
“Stickman have been absolutely fantastic.”
David Stephens, Governor
Rowan Prep School, Surrey, UK
IN FEES GENERATED
Satisfied Clients
YEARS OF JOINT EXPERTISE
Cups Of Coffee
RESULTS-DRIVEN EXPERTISE YOU CAN TRUST
We bring decades of experience, proven strategies, and innovative approaches. In fact, we:
Have generated £5.9m for schools in additional fees.
Have worked with hundreds of schools across the UK and beyond.
Are specialists in admissions and marketing for schools.
We closely collaborate with key sector organisations including COBIS, FOBISIA, ISBA, ISA, AMCIS, SCIS, IAPS and more.
Are an award-winning team with a focus on results-driven activities.
AN INVESTMENT IN CONTINUED SUCCESS
Cost: £3,725 x 2 payments (+ VAT).
Optional add-on: In-person school visit and tour for £499 + expenses.
Payment terms: 50% upfront and 50% upon completion.
With average lifetime school fees for one pupil sometimes exceeding £100,000, your return on investment will be monumental.
what our Clients say about us
Don’t just take our word for it – we’ve been helping schools boost their enrolments for over 12 years, as you can see below.
“From start to finish, Stickman have been first-rate, and they deliver. The whole school has been uplifted.”
“Such a transformation, exactly what I was after. Thank you to all the Stickman team, we couldn’t have done it without you.”
“Highly recommended, insightful, polished, professional analysis and comprehensive. A pleasure to work with.”
“The actions I’ve implemented as a result of the course are definitely bearing fruit. We recently had our most successful Open Morning EVER and 20% attendees enrolled within a week!”