STAKEHOLDER RESEARCH FOR SCHOOLS
Not sure what your school’s USPs are? Don’t know the best marketing activities to attract new pupils? Can’t fathom why some families are migrating to other schools?
Asking relevant stakeholders and conducting market research is the first step in addressing ANY advertising or communications issue. Using expert questioning techniques, Stickman digs deep with stakeholders to uncover the answers. Connecting insight with your target audience ensures it is relevant. This means it will resonate and make your school shine, whether you’re trying to attract new families or retain existing ones.
OUR APPROACH IS UNIQUE
Our stakeholder research approach is unique as it focuses on key learnings. What big stories are the findings telling us? And what are the vital actions that need to be taken?
We don’t just churn out data. We dissect. We interpret. We discuss. We then translate the insight into a consolidated set of key themes and recommendations that will make the BIGGEST DIFFERENCE to your school.
OUR MARKET RESEARCH SERVICES:
Mystery shopping: we put ourselves in the shoes of a prospective family and spot key improvements that will offer you swift, low/zero cost and powerful school admission wins
Key messages development: we will identify what’s unique about your school and craft a crisp, compelling set of key messages (school story) that will have a positive influence on your school community
Online surveys: with skillfully-crafted questioning and deft translation of findings, we’ll tell you exactly what marketing actions to take
REPORT AND RECOMMENDATIONS
Our report includes an overview of key findings and themes, plus step-by-step recommendations that highlight priority areas and quick wins designed to make a big impact and fast.
Prices are competitive. Please contact us for a quote and start seeing how the stakeholder voice can make YOUR school’s offering utterly compelling.
Stickman was extremely thorough in their audit and professional throughout. We had an excellent experience working with them.
ST STEPHEN’S PRIMARY SCHOOL
The Headteacher of this Bradford school was determined that the school environment should match his aspirations for the pupils. Find out how we used innovative and relaxed focus groups with key stakeholders to dig deep about what makes their school special and how we translated the findings into a super-duper school brand.
STOCKSBRIDGE HIGH SCHOOL
Facing a pupil deficit in Year 7 and strong competition from neighbouring schools, this Sheffield school needed to stand out from the crowd. Learn how our carefully crafted stakeholder questionnaires and expert analysis of the results helped tease out those all important messages which the school needed to communicate with prospective families.
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MARKETING & COMMUNICATIONS STRATEGY
Read how we helped this MAT to engage more effectively with their central team, staff and parents at member schools, as well as consolidate their offer for prospective schools.