Empowering schools to navigate challenges with a clear and effective marketing strategy.
strategic marketing plan
Through a rich mix of online and in-person consultation and independent auditing, we bring our specialist school knowledge and work closely with you over a 3 month period to co-create a game-changing bespoke Strategic Marketing Plan (SMP).
The SMP is the essential ingredient in ensuring that all of your marketing & admissions activities are optimised and joined up, that your school marketing is distinctive, and you’re attracting quality families to your school and converting them to enrolment.
our 2-phase approach
PHASE 1: STRATEGIC MARKETING PLAN DEVELOPMENT
Consultation & research
A mix of online and in-person sessions to gather insights through audits and reviews. Including a marketing & admissions workshop, a strategy day, as well as competitor overviews, social media and website audits.
Co-creation of the SMP
We take the research findings and develop a tailored Strategic Marketing Plan for your school. This covers everything from brand & messaging to cool campaign ideas to attract and convert families who are the right fit for your school.
Outcomes
- A central ‘bible’ providing clear direction.
- Efficient use of your marketing budget.
- Staff upskilled and empowered to deliver strategic, not scattergun, activities.
- Enhanced visibility and profile of your school.
PHASE 2: CONSULTANCY & IMPLEMENTATION SUPPORT (optional)
Action Plan
Creation of a detailed marketing action plan to ensure seamless and straightforward execution.
Monthly support sessions + critical friend support
We share time-saving tips and hacks in monthly support sessions to support easy and effective implementation, as well as being available via phone or email anytime to answer any questions you have or provide any advice you may need.
Referral partners + implementation
We can connect you with our network of expert partners to implement your Strategic Marketing Plan. Whether it’s copywriting, photography or web design, they’ll bring your plan to life with the specialist skills you need.
What a pleasure it has been working with the Stickman Consultancy! They have a way of making school marketing manageable and powerful.
as part of building your smp we include:
- Your goals.
- Target audience (customer personas).
- Brand and messaging overview (sizzling USPs, brand story, elevator pitch).
- Competitor overview.
- Effectiveness of your current marketing & admissions activities (social media, school website, school tour, enquiry process, digital marketing and so on).
- Exciting marketing campaign.
- Recommended marketing strategies (including ‘safe’ and ‘bolder’ ideas!).
- Recommended admissions strategies.
Ultimately, the SMP is the best way to drive growth and future-proof your school in an extremely tough climate.
AS AN EXAMPLE, THROUGH OUR SUPPORT, ONE SCHOOL (CHESHIRE, UK) INCREASED THEIR ANNUAL REVENUE BY £680,000.
IN FEES GENERATED
Satisfied Clients
YEARS OF JOINT EXPERTISE
Cups Of Coffee
RESULTS-DRIVEN EXPERTISE YOU CAN TRUST
We bring decades of experience, proven strategies, and innovative approaches. In fact, we:
Have generated £5.9m for schools in additional fees.
Have worked with hundreds of schools across the UK and beyond.
Are specialists in admissions and marketing for schools.
We closely collaborate with key sector organisations including COBIS, FOBISIA, ISBA, ISA, AMCIS, SCIS, IAPS and more.
Are an award-winning team with a focus on results-driven activities.
investing in your school’s future
Cost: £4,949 + VAT x 4 payments (covering Phase 1 – see above)
With average lifetime school fees for one pupil exceeding £100,000, your return on investment will be monumental.
Shown left: The process includes lots of great tools and templates, such as the action plan displayed, giving you a step-by-step guide to implement the recommended activities.
“We’d highly recommend working with the Stickman Consultancy – they really take the time to get to know their clients and prepare a practical, bespoke strategy that will set you off in the right direction.”
“I am impressed by your professionalism and unflappable positivity.”