PARENT COMMUNICATIONS STRATEGY
Communications with parents are the bane of many schools’ lives. Parents calling in to complain that they didn’t know that little Johnny needed his PE kit, or that the date for the school concert had been moved. No matter how many times you tell them, some parents just don’t get the message.
Our Parent Communications Strategy could be the answer to your prayers. It enables you to deliver slick communications, helping parents to find WHAT they need, WHEN they need it. This not only boosts parent satisfaction but also reduces phone calls into the school office and you never need to hear little Johnny’s mum’s complaints ever again.
OUR PARENT COMMUNICATIONS STRATEGY INCLUDES:
- Discovery call with school leaders
- Online parent survey
- Marketing & Communications audit
- A Communications Strategy designed to take parents from frustrated to elated
From £3,250 +VAT
You’re so good at the ‘feel good’ for parents.
MARKETING MATERIALS
As part of our support, we may recommend that various marketing materials are needed. Have a peek opposite at examples. Warning…it’s seriously exciting when you see your school brand come to life in these kinds of ways.
CASE STUDIES
BROCKHURST & MARLSTON HOUSE SCHOOLS
STAKEHOLDER RESEARCH
Learn how Stickman helped this family-run day and boarding prep school address it’s pupil recruitment challenges through in-depth research into parental perceptions, key drivers for choosing the school and their media habits. Expert survey analysis meant the school was able to refine it’s key messaging and identify the most effective marketing channels.
BOWDON PREPARATORY SCHOOL
PARENT COMMUNICATIONS STRATEGY
Facing pupil retention challenges and disengaged parents, the school was in need of a strategy to reignite lines of communications with parents and wider stakeholders. Find out how we improved stakeholder satisfaction by 68%, implemented some key communications initiatives and harnessed the power of word of mouth marketing.
MULTI ACADEMY TRUST, BRISTOL
CRITICAL FRIEND PACKAGE
Following the creation of this MAT’s Parent Communication Strategy, Stickman provided ongoing support with the implementation of the Strategy through our Critical Friend Package. Only ever a phone call or an email away, read how the Stickman Team were on hand to help with any dilemma.
