by Martin Farrow | Mar 20, 2026 | Stickman Blog
There’s a familiar pattern in many schools’ marketing. A significant amount of time and budget is allocated to one or two major campaigns each year. Open days, new prospectuses, perhaps a rebrand if things are feeling particularly ambitious. Then, in between, things...
by Martin Farrow | Mar 19, 2026 | Stickman Blog
It’s incredibly difficult for Bursars to approve marketing budgets. Not because they don’t want to invest — but because, in their words: “I don’t know what I don’t know. I’m not a marketer.” So they’re left trying to judge: What should be in the budget What shouldn’t...
by Martin Farrow | Mar 19, 2026 | Stickman Blog
A key moment in the admissions cycle is approaching. As we move towards the summer term, many prospective families are moving from early research into decision-making. Shortlists are being refined, visits are being booked and perceptions of each school are becoming...
by Martin Farrow | Mar 18, 2026 | Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. During the conversation, Emily highlights the importance of benefits-driven messaging for a school; messaging that will light...
by Martin Farrow | Mar 12, 2026 | Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. (Full episode available here). During the conversation, Emily highlights a shift that many independent schools are beginning...
