by Martin Farrow | Jan 5, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
3 Critical actions you cannot afford to miss this January. January is not a gentle warm-up. It is one of the most critical moments in your admissions calendar. Families return from the holiday break with intent, shortlists and questions they want answered...
by Martin Farrow | Dec 1, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
There’s a myth in school marketing that the secret to more enquiries is simply “reaching more people”. More impressions. More cold audiences. More brand new eyeballs. But here’s the real issue. Most schools aren’t losing conversions because they’re targeting the wrong...
by Martin Farrow | Nov 27, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
In a fast-moving landscape, schools that regularly assess their marketing and admissions activity stay sharper, stronger and better positioned to attract the right families. Trends shift quickly. Parent expectations evolve overnight. Competitors pop up with bold...
by Martin Farrow | Nov 14, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Short-form storytelling is everywhere right now. TikTok, Instagram Reels and YouTube Shorts have changed how people consume content. Parents no longer want long polished videos. They want quick, honest, human stories that feel real. The good news? Independent schools...
by Martin Farrow | Nov 14, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s discuss one of the most significant hidden leaks in school marketing and admissions. Slow replies. Not dramatic. Not glamorous. But absolutely costing you enquiries. Here’s the truth: you have a 15-minute window before a shiny new enquiry cools off....
