by Emily Richards | Mar 20, 2026 | Education Marketing, School Marketing Budgets, Stickman Blog
There’s a familiar pattern in many schools’ marketing. A significant amount of time and budget is allocated to one or two major campaigns each year. Open days, new prospectuses, perhaps a rebrand if things are feeling particularly ambitious. Then, in between, things...
by Emily Richards | Mar 19, 2026 | Stickman Blog
It’s incredibly difficult for Bursars to approve marketing budgets.Not because they don’t want to invest, but because, in their words:“I don’t know what I don’t know. I’m not a marketer.”So they’re left trying to judge:What should be in the budgetAnd how much is...
by Emily Richards | Mar 19, 2026 | Stickman Blog
A key moment in the admissions cycle is approaching. As we move towards the summer term, many prospective families are moving from early research into decision-making. Shortlists are being refined, visits are being booked and perceptions of each school are becoming...
by Emily Richards | Mar 18, 2026 | Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. During the conversation, Emily highlights the importance of benefits-driven messaging for a school; messaging that will light...
by Emily Richards | Mar 12, 2026 | Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. (Full episode available here). During the conversation, Emily highlights a shift that many independent schools are beginning...
by Emily Richards | Mar 11, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
If your school’s digital presence isn’t on point, parents are forming opinions about you without ever speaking to you One of the biggest shifts in school admissions over the past decade is this: Parents are forming strong opinions about your school long before they...
