by Emily Richards | Jul 14, 2026 | Digital Marketing, Education Marketing, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
It’s that time of year again. The summer holidays come around and, somewhere between the end-of-term reports and the first breath of a quieter inbox, independent school marketers everywhere resolve to finally write (or refresh) their school marketing strategy....
by Emily Richards | Mar 20, 2026 | Education Marketing, School Marketing Budgets, Stickman Blog
There’s a familiar pattern in many schools’ marketing. A significant amount of time and budget is allocated to one or two major campaigns each year. Open days, new prospectuses, perhaps a rebrand if things are feeling particularly ambitious. Then, in between, things...
by Emily Richards | Mar 19, 2026 | Stickman Blog
A key moment in the admissions cycle is approaching. As we move towards the summer term, many prospective families are moving from early research into decision-making. Shortlists are being refined, visits are being booked and perceptions of each school are becoming...
by Emily Richards | Mar 18, 2026 | Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. During the conversation, Emily highlights the importance of benefits-driven messaging for a school; messaging that will light...
by Emily Richards | Mar 12, 2026 | Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. (Full episode available here). During the conversation, Emily highlights a shift that many independent schools are beginning...
