by Emily Richards | Oct 20, 2026 | Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
Every independent school is different, but many struggle with the same challenges when it comes to pupil recruitment, so we’ve put together this comprehensive guide answering the questions we’re most frequently asked. It covers everything from budgets to team...
by Emily Richards | Jul 14, 2026 | Digital Marketing, Education Marketing, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics. Top tip 1: Define your goals Start with the essentials – grab a pencil and paper, and jot down 3-5 overarching...
by Emily Richards | Mar 20, 2026 | Education Marketing, School Marketing Budgets, Stickman Blog
There’s a familiar pattern in many schools’ marketing. A significant amount of time and budget is allocated to one or two major campaigns each year. Open days, new prospectuses, perhaps a rebrand if things are feeling particularly ambitious. Then, in between, things...
by Emily Richards | Mar 19, 2026 | Stickman Blog
A key moment in the admissions cycle is approaching. As we move towards the summer term, many prospective families are moving from early research into decision-making. Shortlists are being refined, visits are being booked and perceptions of each school are becoming...
by Emily Richards | Mar 18, 2026 | Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. During the conversation, Emily highlights the importance of benefits-driven messaging for a school; messaging that will light...
