Today’s Friday Find is a powerful example of a school digging deep to tell their story.
In the increasingly digital-first era many, if not all, independent schools now have a video of one kind or another, yet Epsom College’s new production is a masterclass in storytelling. They refer to it as a ‘film’ for good reason – it packs a real emotional punch, showing the brilliant achievements – large and small – of their pupils, as many schools do.
But what’s super powerful is how they show the reality of the build up to those breakthrough moments too – butterflies walking up to the microphone on a stage, contemplation ahead of a sports match, trepidation walking into a boarding bedroom for the first time, anticipation waiting for an exam to start and more.
Warning: you might need a tissue for this one…
See the film in full here.
Emily & the Stickman Team
The Stickman team help school leaders, bursars and marketing and admissions managers to boost revenue via powerful and simple marketing strategies.
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