by Emily Richards | Oct 20, 2026 | Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
Every independent school is different, but many struggle with the same challenges when it comes to pupil recruitment, so we’ve put together this comprehensive guide answering the questions we’re most frequently asked. It covers everything from budgets to team...
by Emily Richards | Jul 14, 2026 | Digital Marketing, Education Marketing, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics. Top tip 1: Define your goals Start with the essentials – grab a pencil and paper, and jot down 3-5 overarching...
by Emily Richards | Jun 17, 2026 | Independent Schools, Marketing Insight, School Marketing, School Marketing Strategy
If you run or market an independent school in the UK in 2026, you’ll know the landscape has changed. VAT on fees came into effect in January 2025, competition for pupil recruitment is fierce, and families are taking longer — and doing a great deal more research —...
by Emily Richards | Mar 20, 2026 | Education Marketing, School Marketing Budgets, Stickman Blog
There’s a familiar pattern in many schools’ marketing. A significant amount of time and budget is allocated to one or two major campaigns each year. Open days, new prospectuses, perhaps a rebrand if things are feeling particularly ambitious. Then, in between, things...
