by Emily Richards | Jun 13, 2019 | Education Marketing, Marketing insight, School marketing budgets, Uncategorized
The Summer Term is speeding by. Your 2019-20 marketing budget has yet to be approved by the Bursar because forecasts for the pupil roll in September are pessimistic. If ever there was a moment to be clear and determined about why marketing and communications are a...
by Emily Richards | May 17, 2019 | Independent Schools, Inspiration, Marketing insight, Uncategorized
There’s no doubt about it, independent education is a ‘premium product’. Think of any premium product where a customer is paying thousands of pounds for a product or service – Rolex, Mercedes or Swarovski for example. The words that spring to mind might include...
by Emily Richards | Apr 29, 2019 | Inspiration, Open Days, School Admissions, Uncategorized
The Summer Term is here and with it comes a hive of activity at school: Open Days, adventurous trips, the Summer Fair, Leaver’s Ball, Speech Day and weeks and weeks of examinations. Marketing and Admissions can be equally as busy – if you still have places to...
by Emily Richards | Apr 14, 2019 | Education Marketing, Inspiration, School Admissions, School marketing budgets, Uncategorized
We are BOUNCING with excitement at Stickman Towers as we share our brand new school marketing and research service packages with you! Yes, we’ve developed THREE core service options to suit your school’s needs AND budget. All offer real support, practical advice and...
by Emily Richards | Apr 9, 2019 | Education Marketing, Inspiration, Uncategorized
Parents are every school’s essential ambassadors, the unsung heroes of school marketing. They are key to your school attracting and retaining families and have a huge impact on the reputation your school enjoys (or otherwise). They will talk about their children...
