by Emily Richards | Jul 14, 2026 | Digital Marketing, Education Marketing, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
It’s that time of year again. The summer holidays come around and, somewhere between the end-of-term reports and the first breath of a quieter inbox, independent school marketers everywhere resolve to finally write (or refresh) their school marketing strategy....
by Emily Richards | Jun 17, 2026 | Independent Schools, Marketing Insight, School Marketing, School Marketing Strategy
If you run or market an independent school in the UK in 2026, you’ll know the landscape has changed. VAT on fees came into effect in January 2025, competition for pupil recruitment is fierce, and families are taking longer — and doing a great deal more research —...
by Emily Richards | Mar 20, 2026 | Education Marketing, School Marketing Budgets, Stickman Blog
There’s a familiar pattern in many schools’ marketing. A significant amount of time and budget is allocated to one or two major campaigns each year. Open days, new prospectuses, perhaps a rebrand if things are feeling particularly ambitious. Then, in between, things...
by Emily Richards | Mar 19, 2026 | Stickman Blog
A key moment in the admissions cycle is approaching. As we move towards the summer term, many prospective families are moving from early research into decision-making. Shortlists are being refined, visits are being booked and perceptions of each school are becoming...
