Our Friday Find this week shows how Durham School has tackled, head on, the misconception that they are still a boys’ school – despite first admitting girls 37 years ago! They’ve done this with a wonderfully honest and humorous video featuring girls (and boys) at the School. The film demonstrates just how girls are an integral part of the school community, busting myths and out-of-date perceptions in the process.

The School has accompanied this with a campaign using the hashtag #ForGirls too. 

We absolutely salute you for this innovative, direct approach Durham! 

See the film in full here.

‘Til next time,

Emily & the Stickman Team

The Stickman team help school leaders, bursars, and marketing and admissions managers to boost revenue via powerful and simple marketing strategies.

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