Are you making it easy for families to enquire? Or are you unintentionally putting barriers in their way?
In our mystery shops, we consistently encounter the same problems: Broken enquiry links, no clear CTAs, enquiry forms longer than a tax return.
One school had over 70 fields, including asking for a passport number, just to register interest. Unsurprisingly, enquiries were low.
When they cut the form down to just 4 fields (parent & child’s names, email, child’s DOB, and entry year) enquiries increased by 18% in just 3 months.
The takeaway is simple:
Fewer fields = more enquiries.
Check your website enquiry form today.
You’re welcome!
Need some help with enquiries? Get in touch for a chat.