by Emily Richards | May 11, 2026 | Independent Schools, Marketing Insight, School Marketing, School Marketing Strategy
Independent schools are navigating one of the most challenging periods in living memory. The ISC’s 2025 census recorded a drop of around 13,000 pupils across its member schools. This is a direct consequence of VAT on fees, the removal of charitable business...
by Martin Farrow | Mar 11, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
If your school’s digital presence isn’t on point, parents are forming opinions about you without ever speaking to you One of the biggest shifts in school admissions over the past decade is this: Parents are forming strong opinions about your school long before they...
by Martin Farrow | Mar 4, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope’ as their very first guest. (full episode available here). In Emily’s conversation with Education Periscope, she highlights a...
by Martin Farrow | Feb 27, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
For independent schools in the UK, National Offer Day is a key opportunity to reach state school families who have been disappointed with their child’s secondary school allocation, and are now actively considering alternatives. Below are 3 easy steps to reach...
by Martin Farrow | Feb 22, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
September 2026 might feel comfortably distant. It isn’t. Emily sat down with Claire, Stickman’s social guru, after a wave of conversations with schools asking the same question: what can we actually do on social media now to positively influence numbers for...
