by Emily Richards | Jun 13, 2019 | Education Marketing, Marketing insight, School marketing budgets, Uncategorized
The Summer Term is speeding by. Your 2019-20 marketing budget has yet to be approved by the Bursar because forecasts for the pupil roll in September are pessimistic. If ever there was a moment to be clear and determined about why marketing and communications are a...
by Emily Richards | May 17, 2019 | Independent Schools, Inspiration, Marketing insight, Uncategorized
There’s no doubt about it, independent education is a ‘premium product’. Think of any premium product where a customer is paying thousands of pounds for a product or service – Rolex, Mercedes or Swarovski for example. The words that spring to mind might include...
by Emily Richards | Feb 15, 2019 | Education Marketing, Marketing insight, Uncategorized
People judge the value of everything around them – often subconsciously – in a matter of seconds. The term ‘blink test’ is usually used in relation to someone landing on a website. Browsers judge whether the website is valuable to them or not, and then...
by Emily Richards | Jan 25, 2019 | Marketing insight, School Admissions, Uncategorized
You may have noticed that we bang on a lot about first impressions here at Stickman. In fact, our Founder – Emily Richards – is just back from preaching, erm sorry, ‘talking’, about this very topic at Bett Show in London. Let us explain why we’re so...
by Emily Richards | Jan 11, 2019 | Independent Schools, Marketing insight, School Admissions, Uncategorized
Tried and tested across many schools, our FREE e-book is designed to provide school leaders, admissions staff and school marketers with: Simple admissions strategies that will generate amazing results for your school Clear steps and ideas to encourage a steady...
by Emily Richards | Dec 13, 2018 | Education Marketing, Independent Schools, Marketing insight, School Admissions
Here at Stickman Towers we’ve been busy sharing tips and tricks, insights and inspiration on all things marketing and admissions all year. If you’ve missed our missives, a) where have you been? and b) fear not, for we bring you glad tidings and a round-up of our...
