by Emily Richards | Jul 14, 2026 | Digital Marketing, Education Marketing, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
It’s that time of year again. The summer holidays come around and, somewhere between the end-of-term reports and the first breath of a quieter inbox, independent school marketers everywhere resolve to finally write (or refresh) their school marketing strategy....
by Emily Richards | Jun 17, 2026 | Independent Schools, Marketing Insight, School Marketing, School Marketing Strategy
If you run or market an independent school in the UK in 2026, you’ll know the landscape has changed. VAT on fees came into effect in January 2025, competition for pupil recruitment is fierce, and families are taking longer — and doing a great deal more research —...
by Emily Richards | Mar 4, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope’ as their very first guest. (full episode available here). In Emily’s conversation with Education Periscope, she highlights a...
by Emily Richards | Feb 27, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
For independent schools in the UK, National Offer Day is a key opportunity to reach state school families who have been disappointed with their child’s secondary school allocation, and are now actively considering alternatives. Below are 3 easy steps to reach...
by Emily Richards | Feb 22, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
September 2026 might feel comfortably distant. It isn’t. Emily sat down with Claire, Stickman’s social guru, after a wave of conversations with schools asking the same question: what can we actually do on social media now to positively influence numbers for...
by Emily Richards | Feb 12, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
The key things schools need to be doing on social media right now to help boost September 2026 numbers. As more schools begin planning for September 2026 admissions, and school marketing comes to the fore, one question continues to surface: how can social media...
