KEEP UP TO DATE WITH YOUR INDUSTRY
SCHOOL MARKETING
BLOG
Feast your eyes on our education marketing blog: news, tips, handy hints and marketing ideas for schools, thought pieces, free resources and special offers. Stay ahead of the curve with expert insights and creative strategies designed to help your school stand out. Whether you’re looking for the latest trends, practical advice, or inspiration, you’ll find plenty to explore here.
SCAN OUR NEWEST POSTS AS WELL AS OUR WHOLE ARCHIVE BELOW
See your school the way parents do: a 5-minute check that can change everything
When was the last time you looked at your school through a parent’s eyes? It’s a simple exercise (and no cost!) but one that can be surprisingly useful in identifying weaknesses.
Is your school’s proposition distinct? Stickman’s hot tips to make it so.
Quick and easy tips on how to stand out from the crowd in a competitive market, presenting a distinct offering in under 60 seconds.
Why Open Day visitors matter – and how 1 school gained £680k in extra revenue.
An open day is a school’s equivalent of a first date. It’s where parents and pupils decide if there’s a spark – and, just like in dating, numbers matter.
Stickman’s hot tip – boosting open day numbers with simple changes.
Our Founder & Director, Emily, shares 3 easy tips for boosting numbers at your open days. These simple changes and processes are low to no-cost to implement.
Stickman’s hot tip – simplifying enquiry forms
Our Founder & Director, Emily, shares an immediately practical tip to boost your enquiries by making simple edits to your website enquiry form.
3 Ways To Promote Your School’s New Head Effectively
A new Head starting can bring unsettlement and speculation amongst a school community. The key is to make them accessible.
Want to know Stickman’s story and why we help schools everyday?
[video poster="https://thestickmanconsultancy.co.uk/wp-content/uploads/2025/07/home-page-video-stickman-personality-v2-1_mp4_std.original.jpg" width="1920" height="1080"...
Cecily’s zero-cost hack for boosting enrolments at your school
Cecily explains a great, simple and zero-cost tip for boosting enrolments easily at your school.
Is the end-of-year school magazine an effective use of your time and money
Buried in end-of-year school magazine production? It’s a time-consuming task, but does it really help you with recruitment or retention?
How to teach AI to speak like your school in 4 easy steps
If you want AI to produce social posts that sound like they’ve come from your team (rather than a beige comms robot), you need to give it the right input. Fortunately, we’ve done the hard work for you, and it’s as easy as pie to get this on the right track.
The Challenge: Recruiting and retaining school marketing staff
With rising competition, evolving digital landscapes, and a shifting job market, marketing teams are under more pressure than ever. Schools need to recruit and retain experienced professionals.
Worried how a mystery shop will go down with your school admissions team?
A Mystery Shop is one of the quickest, easiest, and most cost-effective ways to boost enrolments. And when positioned well, it can be a highly motivating and empowering experience.
5 ways to make your open event work harder for your school
Your open day is more than just a calendar event—it’s a major opportunity to inspire and convert prospective families into enrolments, and our 5 key tips will help you do just that.
School Marketing Budgets – survive or thrive
Now is the time of year when independent school marketing departments submit their budgets to the Bursar. Use this easy 3-step approach to get it approved fast.
The Stickman Consultancy – at your service
Our services – by partnering with The Stickman Consultancy, schools benefit from a specialist team that works with schools to understand and solve their issues, day in and day out.
How to boost school enrolments quickly, cheaply & easily
Budgets are tight, competition is fierce, & parents more demanding than ever. This is why we are hosting a free, 1-hour live Masterclass on Tuesday, 29th April 2025.
Founder & Director Emily is featured on the ISBA podcast
Emily discusses how most of our solutions are easily implemented and zero-cost, ensuring that schools can achieve remarkable results without straining their budgets.
How much does it cost? How to make changes for next to nothing.
Budgets are always a concern – so why not start with zero-cost, quick-win actions to your day-to-day marketing & admissions activities? The smallest of changes can have massive impacts.
What To Say To Your Bursar To Protect Your School Marketing Budget
Marketing is crucial to the success of your school, whether it’s vision and values refinement, school marketing strategy development or parent research.
How To Talk To Your Parents About School Fee Increases
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
Stickman Consultancy’s 12th Birthday: A Message From Emily
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
3 Smart Social Media Moves To Make Before Your Next Open Event
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s 3 of our top tips that go beyond basics.
5 ways to take your school’s open event to the next level
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
Why parents will choose YOUR school over the one down the road
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
3 Ways To Kick Your School Marketing Off With A Bang
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
“Working with The Stickman Consultancy has helped me to understand my local market and how best to reach them”
Sarah Lowe, Instructor, Kumon Education.