This week’s Friday Find is a great example of effectively harnessing current families to boost school marketing.

Bella Bear is a reasonably recent addition to the Bowdon Prep family, but is far more than a cute and cuddly companion in a navy pinafore dress and bowler hat. No, she is supporting pupil recruitment and retention activities in various ways – by having Bella’s travel adventures (with families) featured in the School’s social media content, to being woven into communications with families to increase engagement with parents and pupils alike. 

Bowdon Prep – we salute you! 

Emily & the Stickman Team

The Stickman team help school leaders, bursars, and marketing and admissions managers to boost revenue via powerful and simple marketing strategies.

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Emily & the Stickman team


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