In today’s ‘Friday Find’ we’ve got a great example of leveraging alumni in your school marketing.

Elliott Hudson College in Leeds is a Sixth Form College and part of a multi-academy trust. Over a period of a couple of weeks in June their Instagram grid was filled with reportage style portraits – photographs of individual alumni – to promote their Destination Planning sessions.

Not only were the photographs arresting in their style and variety, but each one adds to the marketing ‘story’ about the College, the diversity of the student body and the career pathways that attending Elliott Hudson can lead to. From linguists to nursing, from teaching to town planning, these posts are an inspiring insight into a plethora of possibilities.

In what ways are your alumni telling your school’s story?

Emily & the Stickman team

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