Our ‘Friday Find’ today is a lovely example of school marketing that arouses genuine interest through lifting the lid on school life.
Yes, Sunningdale Headmaster, Tom Dawson, has been giving prospective families a great insight into his school, by doing ‘Zoom show rounds’ as well as live tours and leaving nothing ‘behind the curtain’ so to speak.
This is a great initiative as it conveys a sense of transparency to prospective families, gives them reassurance about the School and builds a strong level of trust with them.
Such a simple thing to do, but oh so powerful.
How revealing is your school willing to be with prospective parents?
‘Til next time,
Emily & the Stickman teamJoin our mailing list to receive our blogs (and so much more) direct to your inbox!
The Stickman team help school leaders, bursars, and marketing and admissions managers to boost revenue via powerful and simple marketing strategies.
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Emily & the Stickman team