Our ‘Friday Find’ today is a lovely example of school marketing that arouses genuine interest through lifting the lid on school life.

Yes, Sunningdale Headmaster, Tom Dawson, has been giving prospective families a great insight into his school, by doing ‘Zoom show rounds’ as well as live tours and leaving nothing ‘behind the curtain’ so to speak. 

This is a great initiative as it conveys a sense of transparency to prospective families, gives them reassurance about the School and builds a strong level of trust with them. 

Such a simple thing to do, but oh so powerful. 

How revealing is your school willing to be with prospective parents?

‘Til next time,

Emily & the Stickman team

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