by Emily Richards | May 7, 2021 | Education Marketing, Independent Schools, Inspiration, School Admissions
Our ‘Friday Find’ this week comes from Hurtwood House, a Sixth Form-only school that evidently knows its audience. The School’s strapline is ‘The most exciting school in England’. Quite the claim. Yet in just 15 seconds this quick-cut video on their Facebook page...
by Emily Richards | Apr 7, 2021 | Education Marketing, School Admissions
As we cautiously emerge from lockdown into a Summer Term of pupil-filled schools, the countdown to 2022 entry applications will begin in earnest. One thing is certain: the pandemic speeded up the ‘digital first’ approach to school enquiries, driving families to...
by Emily Richards | Mar 2, 2021 | Education Marketing, Inspiration, Marketing insight, School Admissions
Do you struggle to get support from your teaching colleagues? This isn’t because your teaching colleagues aren’t co-operative, it’s simply because they are – just like you – incredibly time-poor. This means that any requests relating to school marketing come in at...
by Emily Richards | Feb 2, 2021 | Education Marketing, Independent Schools, Inspiration, School Admissions
We love geeking out over marketing and admissions, and who better to do this with than admissions specialists WCBS. Emily Richards, Founder & Director of Stickman and Stephen Bilboe from WCBS share some juicy school marketing and admissions insight in their chat...
by Emily Richards | Feb 2, 2021 | Independent Schools, Inspiration, School Admissions
This is the type of question we hear a LOT: how do we reach prospective families? What channels do we use? What marketing activities do we do? You’ve probably tried this, that and the other but nothing seems to be working. You might have done a leaflet distribution,...
by Emily Richards | Jan 15, 2021 | Independent Schools, Inspiration, School Admissions, School marketing budgets, Uncategorized
Today we’re all about cost-free ways of impacting positively on your pupil numbers. So many schools’ budgets have been blown to pieces by the pandemic and “we don’t have money to spend on marketing” is a common refrain. Most schools are aware that they need to market...
