by Emily Richards | Jun 13, 2019 | Education Marketing, Marketing insight, School marketing budgets, Uncategorized
The Summer Term is speeding by. Your 2019-20 marketing budget has yet to be approved by the Bursar because forecasts for the pupil roll in September are pessimistic. If ever there was a moment to be clear and determined about why marketing and communications are a...
by Emily Richards | Apr 14, 2019 | Education Marketing, Inspiration, School Admissions, School marketing budgets, Uncategorized
We are BOUNCING with excitement at Stickman Towers as we share our brand new school marketing and research service packages with you! Yes, we’ve developed THREE core service options to suit your school’s needs AND budget. All offer real support, practical advice and...
by Emily Richards | Apr 9, 2019 | Education Marketing, Inspiration, Uncategorized
Parents are every school’s essential ambassadors, the unsung heroes of school marketing. They are key to your school attracting and retaining families and have a huge impact on the reputation your school enjoys (or otherwise). They will talk about their children...
by Emily Richards | Apr 2, 2019 | Education Marketing, School marketing budgets, Uncategorized
Schools that are struggling to fill places are down on revenue. They know they need to spend time and resources on pupil recruitment activity to fill those places and increase income, but feel they are not in a position to devote resources to such activity because...
by Emily Richards | Mar 13, 2019 | Education Marketing, Inspiration, Uncategorized
School leaders: bet you’ve heard this a million times: ‘It just felt right’. The Stickman team have carried out research in lots of schools, large and small, rural and city, day and boarding, junior and senior, and there’s one constant finding: when we ask parents why...
by Emily Richards | Mar 4, 2019 | Education Marketing, Inspiration, Uncategorized
Your school is full to the brim of academic endeavour, talented staff, energetic and dynamic pupils and extra-curricular activities to die for. But how well is all this communicated to the outside world? In our work with schools, we see time and time again where...
