by Emily Richards | Jul 14, 2026 | Digital Marketing, Education Marketing, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics. Top tip 1: Define your goals Start with the essentials – grab a pencil and paper, and jot down 3-5 overarching...
by Emily Richards | Mar 20, 2026 | Education Marketing, School Marketing Budgets, Stickman Blog
There’s a familiar pattern in many schools’ marketing. A significant amount of time and budget is allocated to one or two major campaigns each year. Open days, new prospectuses, perhaps a rebrand if things are feeling particularly ambitious. Then, in between, things...
by Emily Richards | Feb 27, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
For independent schools in the UK, National Offer Day is a key opportunity to reach state school families who have been disappointed with their child’s secondary school allocation, and are now actively considering alternatives. Below are 3 easy steps to reach...
by Emily Richards | Feb 4, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
Independent schools in the Middle East have so much to be proud of. With outstanding teaching, dynamic leadership, world-class facilities and healthy enrolments, the sector is, by and large, thriving. These are schools that operate at a high level — and it...
by Emily Richards | Oct 21, 2025 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
How do you make your school stand out in an increasingly competitive landscape? That’s just one of the questions tackled in the latest episode of the AMCIS Podcast, where our very own Emily Richards joins host Simon at Bonjour and Flynn Le Brocq from Uppingham School...
by Emily Richards | Oct 10, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
A course for school marketers who want to promote their school powerfully, but never have enough time or budget Want a shortcut to understanding the best (proven) school marketing strategies? Need to show results but only have minimal resources (team,...
