by Emily Richards | Mar 2, 2021 | Education Marketing, Inspiration, Marketing insight, School Admissions
Do you struggle to get support from your teaching colleagues? This isn’t because your teaching colleagues aren’t co-operative, it’s simply because they are – just like you – incredibly time-poor. This means that any requests relating to school marketing come in at...
by Emily Richards | Feb 21, 2021 | Education Marketing, Inspiration, Marketing insight
One of the most common things schools tell us is that they struggle with knowing how to get what’s unique and special about their school ‘out there’ to the outside world. There are so many great things – all potential stories – going on day after...
by Emily Richards | Feb 2, 2021 | Education Marketing, Independent Schools, Inspiration, School Admissions
We love geeking out over marketing and admissions, and who better to do this with than admissions specialists WCBS. Emily Richards, Founder & Director of Stickman and Stephen Bilboe from WCBS share some juicy school marketing and admissions insight in their chat...
by Emily Richards | Jan 25, 2021 | Education Marketing, Independent Schools
One of the biggest stumbling blocks to implementing great school marketing is lack of time. Every school marketer we’ve ever worked with would like 25 hours in the day, but if you regularly feel overwhelmed by constant fire-fighting and multitasking then it’s time to...
by Emily Richards | Dec 3, 2020 | Education Marketing, Independent Schools, Marketing insight
I can see the puzzled expressions already – moaning parents on WhatsApp, good for my school? How can this be? Hear me out. The halcyon days of parents only talking to each other at sparsely attended PTA fundraisers or the gossipy kitchen supper circuit are no...
by Emily Richards | Oct 6, 2020 | Education Marketing, Independent Schools, Inspiration, School Admissions
What does ineffective school marketing sound like? “Why does no one seem to know we’re here?” “Why are other schools gaining pupils and we’re not?” “We can’t recruit a Teaching Assistant until we’ve filled more school places and secured the additional revenue.” ...
