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Feast your eyes on our education marketing blog: news, tips, handy hints and marketing ideas for schools, thought pieces, free resources and special offers. Stay ahead of the curve with expert insights and creative strategies designed to help your school stand out. Whether you’re looking for the latest trends, practical advice, or inspiration, you’ll find plenty to explore here.
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3 Ways To Promote Your School’s New Head Effectively
A new Head starting can bring unsettlement and speculation amongst a school community. The key is to make them accessible.
Want to know Stickman’s story and why we help schools everyday?
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Cecily’s zero-cost hack for boosting enrolments at your school
Cecily explains a great, simple and zero-cost tip for boosting enrolments easily at your school.
Is the end-of-year school magazine an effective use of your time and money
Buried in end-of-year school magazine production? It’s a time-consuming task, but does it really help you with recruitment or retention?
How to teach AI to speak like your school in 4 easy steps
If you want AI to produce social posts that sound like they’ve come from your team (rather than a beige comms robot), you need to give it the right input. Fortunately, we’ve done the hard work for you, and it’s as easy as pie to get this on the right track.
The Challenge: Recruiting and retaining school marketing staff
With rising competition, evolving digital landscapes, and a shifting job market, marketing teams are under more pressure than ever. Schools need to recruit and retain experienced professionals.
Worried how a mystery shop will go down with your school admissions team?
A Mystery Shop is one of the quickest, easiest, and most cost-effective ways to boost enrolments. And when positioned well, it can be a highly motivating and empowering experience.
5 ways to make your open event work harder for your school
Your open day is more than just a calendar event—it’s a major opportunity to inspire and convert prospective families into enrolments, and our 5 key tips will help you do just that.
School Marketing Budgets – survive or thrive
Now is the time of year when independent school marketing departments submit their budgets to the Bursar. Use this easy 3-step approach to get it approved fast.
The Stickman Consultancy – at your service
Our services – by partnering with The Stickman Consultancy, schools benefit from a specialist team that works with schools to understand and solve their issues, day in and day out.
How to boost school enrolments quickly, cheaply & easily
Budgets are tight, competition is fierce, & parents more demanding than ever. This is why we are hosting a free, 1-hour live Masterclass on Tuesday, 29th April 2025.
Founder & Director Emily is featured on the ISBA podcast
Emily discusses how most of our solutions are easily implemented and zero-cost, ensuring that schools can achieve remarkable results without straining their budgets.
How much does it cost? How to make changes for next to nothing.
Budgets are always a concern – so why not start with zero-cost, quick-win actions to your day-to-day marketing & admissions activities? The smallest of changes can have massive impacts.
What To Say To Your Bursar To Protect Your School Marketing Budget
Marketing is crucial to the success of your school, whether it’s vision and values refinement, school marketing strategy development or parent research.
How To Talk To Your Parents About School Fee Increases
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
Stickman Consultancy’s 12th Birthday: A Message From Emily
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
3 Smart Social Media Moves To Make Before Your Next Open Event
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s 3 of our top tips that go beyond basics.
5 ways to take your school’s open event to the next level
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
Why parents will choose YOUR school over the one down the road
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
3 Ways To Kick Your School Marketing Off With A Bang
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
How A Mystery Shop Can Lead To Quick Admissions Wins
Every school has blind spots – aspects of the admissions process that may not be immediately apparent to those entrenched in the day-to-day operations.
How To Get Staff To Support Your School Marketing
Do you find it challenging to rally support from your teaching colleagues when it comes to school marketing and admissions? Find out how to get them on board…
How to get more enquiries through your school’s website
Ensure your school’s website is attracting & converting leads: define the website’s purpose, know your audience and prioritise user-friendly design.
How to create a compelling narrative for your school
Stories are a powerful way to capture and engage a reader or viewer’s attention. Which is why more and more marketers are using storytelling as part of their marketing toolkit. Your school’s story is more than just a chronicle of events, it’s a narrative that shapes perceptions, builds connections, and fosters a sense of community.
The Ultimate Guide to Attracting More Pupils to Your School
Define your USP, share a compelling narrative, optimise online presence, use targeted advertising, invest in a robust CRM system, and leverage authentic recommendations to boost enrolment and enhance your school’s reputation in a competitive market.
Top Marketing and Admission Strategies for Schools
Attracting and retaining students is an art, especially in the competitive landscape of today. Your schools must wield a strategic approach in order to stand out. Don’t let the word ‘strategy’ scare you – we promise, it doesn’t need to feel daunting.
Tools & Templates For Transforming Pupil Recruitment & Retention
Hear Emily Richards, Director of Stickman, talk through our brilliant marketing consultancy service that will help to transform your pupil numbers.
Potential VAT On School Fees: What This Means For Marketing
There’s lots of advice around potential VAT on school fees, but very little about the role marketing can play. How is your school using marketing to help this?
3 Ways To Find More Time In Your Day For School Marketers
School marketers have a LOT of demands on their time and skills. So how can you better manage your time in a busy and demanding school environment?
3 Ways To Get The Most Out Of The School Conference Season
May seems to be peak conference season in the education sector but when your days are packed, how do you get the most out of this time away from the office?
“Working with The Stickman Consultancy has helped me to understand my local market and how best to reach them”
Sarah Lowe, Instructor, Kumon Education.