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Feast your eyes on our education marketing blog: news, tips, handy hints and marketing ideas for schools, thought pieces, free resources and special offers. Stay ahead of the curve with expert insights and creative strategies designed to help your school stand out. Whether you’re looking for the latest trends, practical advice, or inspiration, you’ll find plenty to explore here.
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Stickman launches new service packages!
We’ve listened, digested and developed our core services to suit your school’s challenges and budget. The only problem is, which to choose?
Curating parent ambassadors for your school
Parents will be talking about your school whether you like it or not. By engaging with them, their influence can be a mighty powerful positive force.
Stickman gets coverage by WCBS – leading online school admissions system!
Here at Stickman Towers we believe in joined-up thinking for the best possible outcomes. You know it makes sense…
5 point checklist to drive pupil recruitment on a limited budget
A decrease in your pupil numbers tightens the purse strings, just at the time when you need to spend to recruit pupils? We offer a fresh perspective on the chicken and egg of school marketing.…
3 ways to create that WOW feeling for prospective parents
For so many parents, the ‘it just felt right’ feeling is a decisive factor in choosing a school. Take these practical steps to create that ‘wow’ for your prospective families.
VIDEO: short, sharp blast of why optimising school admissions is VITAL!
https://youtu.be/ezPPZDvZNSg If you're facing pupil recruitment challenges, get in touch. We'd love to help: https://thestickmanconsultancy.co.uk/contact-us/
5 top tips for communicating effectively with parents
How well is everything your school does communicated to the outside world and, in particular, to parents? Getting it right can make a huge difference to your school’s reputation and we’re here to help.
Does your school have a strong USP?
Whether you know it or not, your school has Unique Selling Points (USPs). Do you know how to identify them and use them to your advantage in marketing?
Coverage in International School Leader magazine – fab admissions article!
Thank you to Anne Keeling - Editor at International School Leader magazine - for Stickman's coverage in the Feb 2019 issue. Delighted to be featured as part of an article written by Mark Maybury of WCBS whom I was proud to share the stage with at Bett Show, Excel...
Mystery shopping: a tool for boosting school pupil recruitment
Mystery shopping can provide powerful insight into your school’s recruitment and admissions process, enabling you to fix the gaps and embellish the good.
Speaking at Bett 2019!
Just back from Bett, and am somewhat pooped, so going to keep this brief. Had a GREAT time however...enjoying getting to know the fabulous WCBS team better, meeting LOTS of ed tech companies, and of course, speaking in the Schools Theatre with the marvellous Mark...
FREE e-book: 7 Steps to Fill School Places and Banish Admissions Headaches
As expert schools marketers, we at Stickman know the admissions challenges you face and we’re sharing our strategies for encouraging enquiries, for FREE.
You’re welcome.
Stickman’s chat with the Headmaster of Terra Nova School
Stickman had the opportunity for an insightful chat with the Headmaster of Terra Nova School, a leading day and boarding prep school in Cheshire.
What you might have missed from Stickman in 2018…
Here at Stickman Towers we’ve been busy sharing tips and tricks, insights and inspiration on all things marketing and admissions all year. If you’ve missed our missives, a) where have you been? and b) fear not, for we bring you glad tidings and a round-up of our...
The power of involving pupils in your school marketing
Hearing pupils’ perspectives about what life is like at your school and what they love about it, is pretty powerful for parents.
Chief Cheerleader joins the Stickman team!
Tickled pink (to mirror Karen's shirt), hopping up and down and fist bumping the air to announce that the Stickman team now has a new member joining the team. Yes Karen Smith - a hugely experienced school marketeer - will be providing support in project and marketing...
Stickman speaking at Bett 2019
We're delighted to have been asked by WCBS to speak with them at Bett Show 2019 which is running 23-26 January 2019 at ExCel, London. Our Founder - Emily Richards - will be sharing the stage with the marvellous Mark Maybury (shown below) to speak about the admissions...
Successful schools can’t take their foot off the marketing gas.
School admissions and marketing staff will already be well into plans and preparations for recruiting pupils for next year and beyond, including reviewing what strategies worked well this year and what might be improved upon. The temptation may well be, “if it...
Pics of our new Stickman HQ!
Excited that November 2018 brings about another step in Stickman's journey - this time it's new office premises in Hale, Cheshire. We're totally loving our light, airy, creative space. The perfect environment for planning those impactful pupil recruitment and...
Quick-fire questions with Altrincham Preparatory School’s new Headmaster…
Whilst interviewing Altrincham Preparatory School's new Headmaster, Mr. Whittaker, on all matters education and marketing, Stickman found time to ask him some quick-fire questions on his favourite things in life... Take a look at the video below!...
Stickman’s fascinating video interview with the newly appointed Headmaster at Altrincham Preparatory School.
Recently, I was delighted to spend time with Mr. Andrew Whittaker, the new Headmaster at one of the North West’s leading independent schools – Altrincham Preparatory School for Boys.
Watch the interview now!
6 KILLER TIPS for keeping families ‘warm’ once they’ve accepted a school place
Keeping the relationship with families ‘warm’ once they’ve accepted a place at your school is an issue that should be top of your mind.
VIDEO: Stickman’s interview with an inspirational Headmistress
Our Founder, Emily Richards, recently got to spend time with a rather special Headmistress - Helen Jeys, of Alderley Edge School for Girls in Cheshire. Watch the video to hear Helen's thoughts on what she's most proud of at her school, her passion for single-sex...
VIDEO: Can’t afford school marketing? Think again!
Founder of The Stickman Consultancy - Emily Richards - shares her proven theory, that by improving pupil recruitment & retention, it creates a whole host of significant benefits (financial and otherwise) for your school. She therefore poses the question - can you...
VIDEO: 3 golden rules for filling school places
Stickman's mission is to keep schools alive and thriving, so we don't like to think of a school losing substantial amounts of money from having empty school places. Across the average lifetime value of a pupil, this can be TENS and even HUNDREDS of THOUSANDS of...
VIDEO: our Founder’s recent Open Day experience at two schools (one great, the other mediocre!)
We just had to share our Founder's recent Open Day experience with you that reinforced to her how CRUCIAL this event is as part of a school's admissions process. Take note school leaders and school marketing and admissions teams! If you need help...
Why it’s VITAL to create the WOW at your school Open Day!
Just HAVE to tell you about my recent Open Day experience at two local schools, and how this reaffirmed my conviction that it is ABSOLUTELY ESSENTIAL for a school to create the WOW for prospective parents at Open Days. For once, I was attending these events without my...
We’re listed on the Independent Schools Association’s website!
Super quick post to let you know we're pleased as punch that our Founder - Emily Richards - is listed as a key School Marketing Consultant for the Independent Schools Association. Yes! she's on their website and...
Schools – do you know the REAL experience you’re offering to prospective parents?
Do you know what your school’s admissions journey is really like for families? Can you honestly say you know how well your admissions processes and relationships positively or negatively affect pupil recruitment? The only way to know for sure is to ask those who have...
3 golden rules for ‘WOW-ing’ prospective families with your school’s admissions process
School Leaders/Marketing & Admissions staff: let me start by asking you a question. Do you ever put yourself in the shoes of your prospective families to see what the experience is like that you’re offering to them? Are you going the extra mile at every given...
“Working with The Stickman Consultancy has helped me to understand my local market and how best to reach them”
Sarah Lowe, Instructor, Kumon Education.