by Martin Farrow | Mar 20, 2026 | Stickman Blog
There’s a familiar pattern in many schools’ marketing. A significant amount of time and budget is allocated to one or two major campaigns each year. Open days, new prospectuses, perhaps a rebrand if things are feeling particularly ambitious. Then, in between, things...
by Martin Farrow | Mar 19, 2026 | Stickman Blog
For many independent school bursars, this time of year is defined by careful scrutiny. Every line of the budget is examined, every expense justified. In that process, marketing and admissions can sometimes feel like discretionary spend, areas where trimming feels like...
by Martin Farrow | Mar 19, 2026 | Stickman Blog
A key moment in the admissions cycle is approaching. As we move towards the summer term, many prospective families are moving from early research into decision-making. Shortlists are being refined, visits are being booked and perceptions of each school are becoming...
by Martin Farrow | Mar 18, 2026 | Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. During the conversation, Emily highlights the importance of benefits-driven messaging for a school; messaging that will light...
by Martin Farrow | Mar 12, 2026 | Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. (Full episode available here). During the conversation, Emily highlights a shift that many independent schools are beginning...
