by Martin Farrow | Feb 27, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
For independent schools in the UK, National Offer Day is a key opportunity to reach state school families who have been disappointed with their child’s secondary school allocation, and are now actively considering alternatives. Below are 3 easy steps to reach...
by Martin Farrow | Feb 22, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
September 2026 might feel comfortably distant. It isn’t. Emily sat down with Claire, Stickman’s social guru, after a wave of conversations with schools asking the same question: what can we actually do on social media now to positively influence numbers for...
by Emily Richards | Feb 12, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
The 1 key thing schools need to be doing on social media right now to help boost September 2026 numbers. As more schools begin planning for September 2026 admissions, and school marketing comes to the fore, one question continues to surface: how can social media...
by Martin Farrow | Feb 4, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
The Rule of 7 (how to ensure prospective families don’t ignore your marketing) Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope’ as their very first guest. (full episode...
by Emily Richards | Feb 4, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
Independent schools in the Middle East have so much to be proud of. With outstanding teaching, dynamic leadership, world-class facilities and healthy enrolments, the sector is, by and large, thriving. These are schools that operate at a high level — and it...
by Emily Richards | Jan 29, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Monitor your data, protect your enrolments With more school closures announced this week, it’s becoming increasingly clear that financial pressure is not limited to a particular size or type of school. While smaller schools are often perceived as most at risk,...
