by Emily Richards | Apr 21, 2021 | Education Marketing, Marketing insight, School marketing budgets
The Easter break has come and gone and it’s time to tackle your school budget planning for September. We’re still amazed by how many schools we work with who don’t have a ring-fenced marketing budget. Most commonly, we hear that a marketing budget isn’t necessary...
by Emily Richards | Jan 15, 2021 | Independent Schools, Inspiration, School Admissions, School marketing budgets, Uncategorized
Today we’re all about cost-free ways of impacting positively on your pupil numbers. So many schools’ budgets have been blown to pieces by the pandemic and “we don’t have money to spend on marketing” is a common refrain. Most schools are aware that they need to market...
by Emily Richards | Apr 17, 2020 | Education Marketing, Inspiration, Open Days, School Admissions, School marketing budgets
This week, Stickman founder Emily Richards was invited to be part of the panel on this webinar hosted by Independent Schools Portal and Nexus Education. It was great opportunity to discuss the topic, alongside experts David Winfield and Julie Keyes, particularly at...
by Emily Richards | Apr 16, 2020 | Education Marketing, Independent Schools, School marketing budgets
We’re all finding new ways of working in the current circumstances. Schools must continue to engage with current and prospective families and look to the future, however uncertain it seems. That’s why we’ve created time-limited special offers for...
by Emily Richards | Dec 16, 2019 | Education Marketing, Marketing insight, School Admissions, School marketing budgets, Uncategorized
“We really need to do some marketing, but we have no money.” OR “We really need to do some marketing, but we don’t know where to start.” OR “We really need to do some marketing that’s EFFECTIVE, because everything we’ve tried doesn’t seem to work.” OR “We really...
by Emily Richards | Jun 13, 2019 | Education Marketing, Marketing insight, School marketing budgets, Uncategorized
The Summer Term is speeding by. Your 2019-20 marketing budget has yet to be approved by the Bursar because forecasts for the pupil roll in September are pessimistic. If ever there was a moment to be clear and determined about why marketing and communications are a...
