This is the type of question we hear a LOT: how do we reach prospective families? What channels do we use? What marketing activities do we do?
You’ve probably tried this, that and the other but nothing seems to be working.
You might have done a leaflet distribution, for example. Or an advert in a lifestyle magazine.
But this approach is just about as good as throwing spaghetti at a wall and seeing what sticks.
Sorry to be blunt.
Find out where your audience ‘hang out’.
What we mean is, ask recent joiners at your school – new parents – where they spend their time online, e.g. what social media platforms and websites do they use regularly? Also, where do they go offline, in the real world? (When we were allowed out and about, that is!)
These families are extremely likely to mirror the behaviours of your prospective families, meaning you can understand where to reach those elusive prospects. If current parents ‘hang out’ in these places, it is very probable that prospective families, just like them, are there too.
This means you will then know where to focus your marketing activities…saving you time, energy and money.
The Stickman team help school leaders, marketing, admissions and school business managers to boost revenue via powerful and simple marketing strategies.
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Stickman Chief Cheerleader and School Marketing & Research Consultant