September 2026 might feel comfortably distant.
It isn’t.
Emily sat down with Claire, Stickman’s social guru, after a wave of conversations with schools asking the same question: what can we actually do on social media now to positively influence numbers for September 2026?
Claire’s answer was immediate. And refreshingly direct.
If you are running any kind of immersive experience for prospective families – for example a school tour or an Open event – you need to stop treating it like a single announcement.
One social media post is not a strategy.
It is barely even a tick in a box.
Too many schools share a solitary graphic, perhaps a nicely branded square with a date and time, and assume the job is done.
Well, let us tell you: It isn’t even started.
Claire’s golden rule is simple: promote it repeatedly and strategically.
Not random repetition. Planned repetition.
She recommends a good lead-up. With several touchpoints promoting the event.
That does not mean posting the same artwork twelve times.
It means showcasing the event in stages.
Post by post, you build the picture.
Share all aspects of the event or visit – preparation for it, what typically happens during it, and nice moments from it.
You get the idea.
Clarity increases connection.
Then you go deeper.
Who will families meet? The Head? Key members of SLT? Classroom teachers? Current pupils? And in what capacity?
Do not assume families know they can bring their children or prospective pupils. Do not assume they know there will be an opportunity to talk one-to-one.
Additionally, instead of relying on a static graphic, use social media as it was designed to be used. Short videos. Invitations from leaders. Quick insights into what makes the day valuable.
Each touch point should add another layer.
By the time families see your final reminder, they should already feel informed. Comfortable. Interested.
Because increasing numbers is rarely about a single heroic post.
It is about consistent, clear communication that builds confidence, informs, and creates connection over time.
Get in touch to discuss more ways you can improve your school’s marketing & admissions.