Today’s ‘Friday Find’ is a great example of school marketing that puts people first.
Did you know that social posts containing faces gain far greater engagement than those without? Not only that, but if you ask your parents, staff and pupils about what they love most about your school, I’d be willing to bet my last chocolate hobnob that most of them would say “the people”.
Kingswood is putting the two together to share the warmth, the skills, the role models and the downright loveliness of their school community in some brilliantly branded #WeAreKingswood posts. So far, they include a teacher, an alumna who now works for the school and a boarding housemaster; I’m looking forward to seeing more friendly faces in future posts.
How do you show off your school’s greatest asset – your people – to prospective families?
See you soon
Emily & the Stickman team
The Stickman team help school leaders, bursars, and marketing and admissions managers to boost revenue via powerful and simple marketing strategies.
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Emily & the Stickman team
