In this week’s ‘Friday Find’ we’ve discovered a great example of how to build excitement for something at your school.

Terra Nova Prep School has been hard at work creating a Virtual Tour to wow prospective parents. Rather than drop the finished tour link onto their website and social media feeds ‘cold’, they crafted a wonderful short series of teaser posts leading up to the big reveal.

Their ‘through the keyhole’ style posts offer glimpses of what the Virtual Tour contains without giving the game away AND create a real sense of anticipation.

It’s an eye-catching way to build interest and intrigue, and makes their Virtual Tour launch an event in itself. Boom!

Bye for now.

Emily and the Stickman team x

The Stickman team help school leaders, bursars, and marketing and admissions managers to boost revenue via powerful and simple marketing strategies.

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Emily & the Stickman team


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