The 1 key thing schools need to be doing on social media right now to help boost September 2026 numbers.
As more schools begin planning for September 2026 admissions, and school marketing comes to the fore, one question continues to surface: how can social media genuinely influence enquiry numbers?
Claire, Social Media Guru at Stickman, believes the answer lies not just in doing more, but in doing it more strategically.
Her key advice centres on open events and prospective family experiences, such as stay-and-play sessions or immersive taster days. Too often, schools promote these important milestones with a single graphic and assume the job is complete. In reality, a more structured, sustained approach delivers stronger results.
Claire recommends a 6-week promotional runway for every open event. During this period, schools should aim to have touchpoints every week across social media and broader communications. This consistent visibility ensures the event stays front of mind and reaches families who may have missed earlier posts.
Crucially, content should go beyond simply announcing the date. Families want clarity and reassurance. Schools would benefit from a clear breakdown of what the event will involve. Who will they meet? Will members of the Senior Leadership Team be available? Can prospective pupils attend? Will there be time to ask questions?
By answering these practical considerations in advance, schools remove uncertainty and build confidence.
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