Let’s discuss one of the most significant hidden leaks in school marketing and admissions.
Slow replies to enquiries.
Not dramatic. Not glamorous. But absolutely costing you enquiries. While you’re deciding whether to reply now or after breaktime, another school has already emailed them back.
Parents today live in a society of instant gratification.
They get what they want, quickly.
So schools need to reflect this ‘need for speed’ in their behaviours when meeting prospective families’ needs.
Here’s how.
1. Ensure notifications are set up to alert you the second new enquiries land, then ACT!
Red, flashing, neon, whatever it takes – we do not want to miss these, because as soon as they’re received, make sure you call that family!
2. Use an auto-reply that’s warm and ‘human’
Email auto-replies are great at making instant contact, yet many are standard and generic. Ensure yours is friendly, enthusiastic and weaves in your school’s distinctive qualities.
3. Use an AI chatbot for ‘out of hours’ engagement
If a prospective parent is browsing your website late at night, strike whilst the iron is hot with an AI chatbot (they’re much better than they used to be. We have a great partner in this space, so do get in touch if you’d like details.
Why this works so well
You don’t just look super slick, you’re also reaching the family at the moment they’re excited about your school. That’s the magic moment. The golden window.
Small changes, huge impact.
Get in touch to discuss more ways you can improve your school’s marketing & admissions.