At Stickman, our mantra is: school marketing made simple…because complicated is RUBBISH.

So, here are 3 simple ways to kick your school marketing off with a bang in 2024.

Lessons learned

Take a moment to look back at 2023.

You don’t need to start from scratch this year, you just need to peek into the rear-view mirror and look at:

• What worked really well for our school in 2023?
• What didn’t work so well…

So, what’s the best way to do this? 

Use your data:

Understand what it means and use it to give indications of what worked and what didn’t. For example, if you were focusing on SEO in 2023, did you see a rise in organic website traffic? Or maybe you decided to ditch the printed prospectus and go more digital? Which pages had the most views? What impact did it have?

Whatever data you’re reviewing, go deep and make tweaks to improve those metrics in 2024, don’t just guess!

Review feedback:

Did you whip out any surveys or feedback forms in 2023? What did that feedback tell you, what steps have you taken to implement the findings, is this visible to those who provided the feedback (parents/staff/pupils)?

Review your story and ask yourself:

• Did stakeholders tell your story well in 2023?
• Was it consistently used across all touchpoints?
• Is it compelling enough to set you apart from your competitors in 2024?

This reflection is crucial for shaping your 2024 goals.

Use these insights to refine and improve your approach (little steps!).

Stand out from the crowd

2024 is the year to be creative and bold in your marketing efforts. And yes, school marketing can dare to be different.

Make your school’s presence known through simple, yet innovative ideas whilst also drawing upon your 2023 reflections.

How?

• Understand your school’s unique identity – Re-visit what makes your school absolutely fantastic, take a really deep dive into this. It will be so worth it!

• Engage with your community – get chatty with your school family – pupils, teachers, parents and the wider community. Feedback is your best friend!

• Monitor trends and innovations – Keep an eye on the latest and greatest in education marketing. What’s the buzz in the digital playground? How can your school stay ahead?

• Brainstorm – Gather your team for a brainstorming shindig. Encourage out-of-this-world ideas – like we say at the Stickman HQ, no idea is a bad idea!

• Use storytelling to create a strong, emotional connection with your audience

• Experiment and analyse – Don’t fear the flop! Every experiment teaches us something new and brings us closer to that ‘aha!’ moment.

Get a FREE school marketing health check

Get ahead in 2024 and start the year right by diagnosing the school marketing areas that need attention.

Our quick and easy Marketing Health Check for schools enables you to ‘take the pulse’ of your own school marketing and pupil recruitment activities.

You’ll know in a jiffy how you’re doing!

To get the most out of it:

• Be honest: choose a time where you can truly reflect so you can get the best diagnosis
• Set goals: now you’ve got your results, set clear, achievable goals for improvement
• Implement changes: take action based on the health check insights. This is where real progress happens!

Get your FREE Marketing Health Check

We’ve developed a quick and easy marketing health check for schools to enable them to ‘take the pulse’ of their own marketing and pupil recruitment activities. It takes just a few minutes to get your diagnosis! Enter your details below for access.

We can’t wait to see how your school shines in 2024!

Feel free to book a call with us to let us know what you’re planning in 2024.