by Emily Richards | Oct 20, 2026 | Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
Every independent school is different, but many struggle with the same challenges when it comes to pupil recruitment, so we’ve put together this comprehensive guide answering the questions we’re most frequently asked. It covers everything from budgets to team...
by Emily Richards | Jul 14, 2026 | Digital Marketing, Education Marketing, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics. Top tip 1: Define your goals Start with the essentials – grab a pencil and paper, and jot down 3-5 overarching...
by Emily Richards | Mar 19, 2024 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Open Days, Pupil Recruitment, Pupil Retention, School Admissions, School Marketing, School Marketing Strategy, Social Media
Marketing is crucial to the success of your school, whether it’s vision and values refinement, school marketing strategy development or parent research. The benefits of having a solid marketing budget in place to back your marketing activities and strategy are...
by Emily Richards | Mar 19, 2024 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Open Days, Pupil Recruitment, Pupil Retention, School Admissions, School Marketing, School Marketing Strategy, Social Media
Does anybody ever like having to hear about or notify others about fee increases? In short, it’s a big fat no. Especially with the cost-of-living crisis looming large and the instability of the economy on the whole, discussing fee increases is a minefield. To...
by Emily Richards | Mar 19, 2024 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Open Days, Pupil Recruitment, Pupil Retention, School Admissions, School Marketing, School Marketing Strategy, Social Media
When I founded Stickman back in 2012, I had no clue about how to run a business. Seriously. Diddly squat. But I did know a thing or two about strategic school marketing. Back then I had 14 years of marketing agency experience under my belt and had worked with some...
by Emily Richards | Feb 9, 2024 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Open Days, Pupil Recruitment, Pupil Retention, School Admissions, School Marketing, School Marketing Strategy, Social Media
Your school’s next event is on the horizon.You’ve worked tirelessly to make sure the event will show off your school in the best possible light and inspire prospective families with what you have to offer. Now, you need to make sure you’re maximising those...
