by Emily Richards | Oct 20, 2026 | Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
Every independent school is different, but many struggle with the same challenges when it comes to pupil recruitment, so we’ve put together this comprehensive guide answering the questions we’re most frequently asked. It covers everything from budgets to team...
by Emily Richards | Jul 14, 2026 | Digital Marketing, Education Marketing, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics. Top tip 1: Define your goals Start with the essentials – grab a pencil and paper, and jot down 3-5 overarching...
by Emily Richards | Jun 17, 2026 | Independent Schools, Marketing Insight, School Marketing, School Marketing Strategy
If you run or market an independent school in the UK in 2026, you’ll know the landscape has changed. VAT on fees came into effect in January 2025, competition for pupil recruitment is fierce, and families are taking longer — and doing a great deal more research —...
by Emily Richards | Feb 27, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
For independent schools in the UK, National Offer Day is a key opportunity to reach state school families who have been disappointed with their child’s secondary school allocation, and are now actively considering alternatives. Below are 3 easy steps to reach...
by Emily Richards | Feb 4, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
Independent schools in the Middle East have so much to be proud of. With outstanding teaching, dynamic leadership, world-class facilities and healthy enrolments, the sector is, by and large, thriving. These are schools that operate at a high level — and it...
by Emily Richards | Oct 10, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
A course for school marketers who want to promote their school powerfully, but never have enough time or budget Want a shortcut to understanding the best (proven) school marketing strategies? Need to show results but only have minimal resources (team,...
