by Emily Richards | Jul 14, 2026 | Digital Marketing, Education Marketing, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
It’s that time of year again. The summer holidays come around and, somewhere between the end-of-term reports and the first breath of a quieter inbox, independent school marketers everywhere resolve to finally write (or refresh) their school marketing strategy....
by Emily Richards | Jun 17, 2026 | Independent Schools, Marketing Insight, School Marketing, School Marketing Strategy
If you run or market an independent school in the UK in 2026, you’ll know the landscape has changed. VAT on fees came into effect in January 2025, competition for pupil recruitment is fierce, and families are taking longer — and doing a great deal more research —...
by Emily Richards | Feb 27, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
For independent schools in the UK, National Offer Day is a key opportunity to reach state school families who have been disappointed with their child’s secondary school allocation, and are now actively considering alternatives. Below are 3 easy steps to reach...
by Emily Richards | Feb 4, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
Independent schools in the Middle East have so much to be proud of. With outstanding teaching, dynamic leadership, world-class facilities and healthy enrolments, the sector is, by and large, thriving. These are schools that operate at a high level — and it...
by Emily Richards | Oct 10, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
A course for school marketers who want to promote their school powerfully, but never have enough time or budget Want a shortcut to understanding the best (proven) school marketing strategies? Need to show results but only have minimal resources (team,...
by Emily Richards | Jul 30, 2025 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
We’re thrilled to share our brand new company video. This short video is all about how and why we do what we do, helping schools all over the world to attract, convert and retain the right families, through better marketing & admissions processes and...
