by Martin Farrow | Feb 4, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
The Rule of 7 (how to ensure prospective families don’t ignore your marketing) Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope’ as their very first guest. (full episode...
by Martin Farrow | Jan 22, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Why your Sixth Form retention is slipping (and what to do about it) Here’s the uncomfortable truth: if your 6th Form numbers are wobbling, it didn’t start with an open morning gone wrong or a competitor suddenly getting shiny. It started months, sometimes years...
by Martin Farrow | Jan 5, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
3 Critical actions you cannot afford to miss this January. January is not a gentle warm-up. It is one of the most critical moments in your admissions calendar. Families return from the holiday break with intent, shortlists and questions they want answered...
by Martin Farrow | Dec 1, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
There’s a myth in school marketing that the secret to more enrolments is ‘doing more marketing’. Enormous amounts of time, energy and money on activities that reach audiences who may or may not ever even consider an independent school education for their...
by Martin Farrow | Nov 14, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Short-form storytelling is everywhere right now. TikTok, Instagram Reels and YouTube Shorts have changed how people consume content. Parents no longer want long polished videos. They want quick, honest, human stories that feel real. The good news? Independent schools...
