Our ‘Friday Find’ this week comes from Hurtwood House, a Sixth Form-only school that evidently knows its audience.
The School’s strapline is ‘The most exciting school in England’. Quite the claim.
Yet in just 15 seconds this quick-cut video on their Facebook page packs a real punch. It demonstrates their key message with a combination of music, graphics and, most importantly, pupils engaged in a range of exciting, challenging activities.
The School is unashamedly harnessing pester power by aiming the video at prospective pupils themselves – those young people currently in Years 10 or 11 who are considering their next step at 16+. And, coupled with their unconventional and bold strapline, it’s really making them stand out.
Watch the film here: https://fb.watch/4SYgmwdta0/
If only we were 16 again…
‘Til next time
Emily & the Stickman team
The Stickman team help school leaders, bursars, and marketing and admissions managers to boost revenue via powerful and simple marketing strategies.
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Emily & the Stickman team
