Do you find it challenging to rally support from your teaching colleagues when it comes to school marketing and admissions?

Rest assured, it’s not a lack of cooperation; it’s the perpetual time crunch that everyone, working in a school, grapples with.

Marketing often ends up somewhere near the bottom of their extensive ‘to-do’ lists, trailing behind their primary focus on teaching and learning.

There might also be a lack of awareness regarding the pivotal role marketing plays in securing the future sustainability of your school.

Here’s our advice for getting them on board. 

You have to bridge the understanding gap. Simple.  

Schedule a dedicated session at your upcoming staff briefing or inset day and take the opportunity to showcase the marketing and admissions initiatives you’ve spearheaded.

• Highlight the concrete outcomes and what these mean for them (eg. more pupils, means more money, means better resources, better facilities etc.)
• Mention the successes of open events and how their involvement has impacted this success
• Talk about the enquiry process as a journey and how they can elevate a family’s experience at every touch point.

By doing this, they’ll understand your role better and also realise why marketing is a collective responsibility and the impact doing it well, will have on them.

Most importantly, make sure they grasp the following:

Effective marketing = consistent pupil enrolments =

FINANCIAL STABILITY and a resilient future for the school

What next? 

The Stickman Consultancy supports UK and international school leaders, bursars and marketing & admissions folks to boost revenue with strategic, simple and savvy pupil recruitment and retention services.  

If you’d like to discuss anything about your school’s marketing and admissions, whether it’s stakeholder research, training, consultancy, or more, we’d love to hear from you.

Stay on the front foot

Sign up to our emails and get top tips, blogs and helpful resources straight in your inbox.