This week’s ‘Friday Find’ is a fantastic demonstration of the power of storytelling in school marketing.

With just one wonderful image and a handful of words, the Head of Scarborough College, Guy Emmett, evidences the benefits of boarding without even mentioning boarding. He refers to an international pupil body and the lifelong friendships that stretch around the world – both made possible through boarding. 

The provision of boarding is a feature of the School, but powerful storytelling is all about showing the BENEFIT. 

Does your school marketing talk about benefits, rather than just features?

See you soon

Emily & the Stickman team

The Stickman team help school leaders, bursars, and marketing and admissions managers to boost revenue via powerful and simple marketing strategies.

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Emily & the Stickman team

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