When was the last time you looked at your school through a parent’s eyes?
It’s a simple exercise, but one that can be surprisingly revealing.
Take 5 minutes this week to browse your website, social media and enquiry process as if you were a parent looking for the perfect fit.
Here’s what to look out for:
- First impressions count.
Does your homepage instantly communicate who you are and what makes you special? Or could it belong to any school? That opening message matters more than you think. - Emotion over information.
Parents aren’t just choosing facilities, they’re choosing feelings. Do your images and words create warmth, pride and confidence? - Clarity and flow.
Is it obvious where to click next? Can parents easily find fees, admissions information, and contact details without having to search? Confusion kills engagement. - Proof, not promises.
Do you have generic claims (“we’re nurturing and ambitious”), or real examples: testimonials, pupil stories, photos of authentic moments? - The follow-up test.
Send a quick enquiry and time the response. A fast and friendly reply instantly builds trust, yet most schools underestimate its power.
Small details create big impressions.
Spend five minutes walking in parents’ shoes, and you might spot opportunities that have been hiding in plain sight.
Get in touch to discuss more ways you can improve your school’s marketing & admissions.