by Martin Farrow | Feb 22, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
September 2026 might feel comfortably distant. It isn’t. Emily sat down with Claire, Stickman’s social guru, after a wave of conversations with schools asking the same question: what can we actually do on social media now to positively influence numbers for...
by Emily Richards | Feb 12, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
The 1 key thing schools need to be doing on social media right now to help boost September 2026 numbers. As more schools begin planning for September 2026 admissions, and school marketing comes to the fore, one question continues to surface: how can social media...
by Martin Farrow | Feb 4, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
The Rule of 7 (how to ensure prospective families don’t ignore your marketing) Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope’ as their very first guest. (full episode...
by Emily Richards | Jan 29, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Monitor your data, protect your enrolments With more school closures announced this week, it’s becoming increasingly clear that financial pressure is not limited to a particular size or type of school. While smaller schools are often perceived as most at risk,...
by Martin Farrow | Jan 22, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Why your Sixth Form retention is slipping (and what to do about it) Here’s the uncomfortable truth: if your 6th Form numbers are wobbling, it didn’t start with an open morning gone wrong or a competitor suddenly getting shiny. It started months, sometimes years...
by Emily Richards | Jan 13, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s be blunt. If your last Open Event felt underwhelming, it probably wasn’t because of fees, competition or “the market”. It was far more likely because hardly anyone knew it was happening. Schools regularly invest months of effort into preparing Open Events, then...
